Top Social Media Trends For 2020

Social media has been a huge part of the marketing world since its inception 15 years ago, which is why it is important to keep up to date with the latest trends in the industry.

Indeed, more than 3.484 billion peopleacross the globe use social media, with 38.68 million people in Britain alone frequently logging on to their favourite networking sites.

According to Statista, the vast majority of users check their accounts daily, with 81 per cent of social media fans catching up on their friends’ news every day.

It is clear social media is such a huge part of Britons’ lives, and this is only set to increase, with predictions the number of Brits using social media will hit 42 million by 2022. Therefore, it is essential social media managers respond as quickly as possible to the changing trends in the industry.

Here are just a few that are set to emerge in 2020.

1) Community marketing

When social media was first introduced, we used it to scroll through our friends’ news feeds and see what they were up to. However, these days, we spend most of our time discussing things with like-minded people in groups that are relevant to our lifestyles.

Last year, Facebook focused its attention on its ‘Groups’ feature, giving it a facelift to encourage more people to use this community-based platform, so users from all over the world with similar interests can connect with each other.

Therefore, brands could capitalise on this by building their own community group that focus on their products or services in general, allowing the public to chat with each other, discuss ideas, give tips and advice, and reveal their experiences. Your marketing team could then get involved in this group, gearing users towards the brand by actively engaging and communicating with them.

2) Hyperlocal marketing

For a more technical approach to boosting social media influence in 2020, pay attention to hyperlocal marketing. This will enable brands to target potential customers that are close to their business, improving the relevance of their marketing reach.

You can do this by including hyperlocal qualifiers into social media content, specifying the locality of the event or business to those following the brand.

According to CMS Wire: “All the major social media platforms have revised or added digital advertising options meant to bring together these nearby options for customers.”

3) Improve customer service

Customer service is not just important in shops or on the phone. Its relevance on social media platforms is increasing all the time, particularly as this is how many people choose to communicate with businesses these days.

Business 2 Community highlights the value in having a customer service facility on social media sites, saying it can be used to ensure a smooth experience for the consumer, as well as help gather data to create consumer profiles.

It reported that 37 per cent of social media users expect to wait under 30 minutes from a brand if they have asked a question or issued a complaint to them digitally. What’s more, more than two-thirds (68 per cent) expect a response within two hours. Therefore, it is essential businesses have a social media team that can deal with a potentially high volume of queries, so customers do not become disgruntled by being left waiting for the reply.

For help with your social media strategy, get in touch with us today.