Find out why digital marketing channels have become so important in the B2B world, which ones to target and how they fit into the broader customer journey.

Find out why sorry seems to be the hardest word to say in PR, as stubbornly never apologising and apologising at the wrong time can cause just as many problems.

In sub-Saharan Africa, an interesting relationship takes place hippos and oxpecker birds (honestly, bear with me on this one). The hippo needs help with the ticks and parasites that live on its skin and the oxpeckers help out by picking off the parasites and eating them. The oxpeckers get what they want – a tasty meal. And the hippo gets cleaner, healthier skin. It’s a win-win situation. It's impossible to say whether either species values the other—but each undoubtedly plays a vital role in the other's wellbeing. This example of mutualism often comes to mind when people talk about the relationship between journalists and PRs. It’s a case of mutuality, without question, but there’s often a simmering animosity between the two. To generate truly effective PR you need to understand the needs of both sides. And that’s where Flourish excels.

Let’s be honest - emojis aren’t just for group chats and Instagram captions anymore. Whether it’s a quick thumbs-up in a Teams chat or a cheeky smile in an email, those tiny icons have found their way into our professional lives. And depending on who you ask, that’s either a welcome shift towards more human connection… or a slippery slope into an unprofessional territory.  We live in a world where so much of our communication happens through screens which means our tone of voice can get lost in translation. Emojis offer a way to soften messages, add personality, and make digital interactions feel just a little more, well, human. But here’s the big question: do emojis actually enhance professional communication, or do they risk making us seem less serious, less credible, or even less competent? In this blog, Flourish are diving into both sides of the emoji-in-business debate: the benefits, the backlash, and everything in between. Because love them or hate them, emojis are not going anywhere, and it is probably time we figure out how (and when) to use them wisely.

Since 2013, Flourish PR has been helping companies and individuals amplify their visibility through expertly crafted public relations strategies, compelling press releases, and perhaps most crucially in today's climate healthy backlinks. As SEO becomes increasingly competitive, it's easy for even established brands to fall behind in search rankings. While algorithm updates and AI-driven search continue to shift the digital landscape, one thing remains clear: quality backlinks and credible media coverage are still among the most effective tools for sustainable SEO growth. While sharing the knowledge below, we still maintain the importance of having a professional agency with extensive industry experience.

If you're still trying to game the system with marketing shortcuts, it's time for a reality check. As AI-powered search evolves at lightning speed, clever tricks and quick fixes just won’t cut it anymore. In the same way that stuffing keywords into your website no longer wins you SEO dominance, attempting to cheat your way to the top of AI search results is a strategy doomed to fail. The good news? There is a smarter, long-term way to thrive in this new landscape—and it's all about building trust, credibility, and consensus online. At Flourish PR, we believe the best way to achieve this is through a blend of strong public relations, expert positioning, and consistent digital marketing. Here's how it works. 

Let’s Be Real – You’ve Asked ChatGPT for “Help” and Got Gibberish You open up ChatGPT with caffeine-fueled optimism, type in: “Write me a PR plan for a product launch.” And boom. You get a cookie-cutter wall of text that sounds like it was written by an over-caffeinated robot who’s watched too many episodes of The Apprentice. Here’s the truth: ChatGPT is a game-changer—but only if you know how to talk to it properly. Think of it like the world’s most enthusiastic intern: full of potential, but it needs clear direction, structure, and a bit of charm to really deliver. At Flourish PR, we use ChatGPT as one of the many tools in our kit to work smarter, not harder—whether we’re building a brand story, creating high-converting content, or whipping up digital marketing strategies that make clients go, “YES, this is what we needed!” In this blog, we’ll show you how to prompt ChatGPT like a pro, with a complete, step-by-step breakdown, some cheeky tips you won’t find on Reddit, and video links so you can actually see this in action. Ready? Let’s go.

Introduction: The Game-Changing Marketing Strategy You Need in 2025  If you’re still running PR and digital marketing campaigns the old-school way—spending hours manually scheduling posts, writing press releases from scratch, and analysing campaign data with a dozen different spreadsheets—stop. Just stop. Marketing in 2025 isn’t about grinding away at repetitive tasks. It’s about working smarter, not harder. And guess what? AI is your secret weapon. At Flourish PR, we don’t just talk about the latest marketing trends—we use them to supercharge brand awareness, engagement, and conversions for our clients. AI has completely transformed PR and digital marketing, making it easier than ever to plan, create, execute, and track campaigns with precision and speed. So, if you’re a business owner, marketing manager, or CEO who’s tired of feeling overwhelmed by marketing, this is your AI-powered cheat sheet. And if you don’t have the time or the right team to execute it yourself, that’s where we come in.