NEWS
Recent news and advice from the Flourish team.
Discover why it is not always a virtue to be stubborn, when changing your mind is the right idea, and how empathy must come first with crisis communications.
When it comes to content marketing, here are some strategies that will be well worth pursuing in 2026, from using AI to personalising content to audiences.
If you know your firm will have to announce bad news, you will have reason for concern. But a skilled crisis communication agency can help limit the damage.
Find out why digital marketing channels have become so important in the B2B world, which ones to target and how they fit into the broader customer journey.
Find out why keeping your crisis communications simple, clear and to the point is vital to protecting your brand’s reputation during a make-or-break period.
Find out why sorry seems to be the hardest word to say in PR, as stubbornly never apologising and apologising at the wrong time can cause just as many problems.
Connection is everything for consumers in the 21st century and it’s vital that you take steps to properly humanise your business. Here’s how to stand out.
In sub-Saharan Africa, an interesting relationship takes place hippos and oxpecker birds (honestly, bear with me on this one). The hippo needs help with the ticks and parasites that live on its skin and the oxpeckers help out by picking off the parasites and eating them. The oxpeckers get what they want – a tasty meal. And the hippo gets cleaner, healthier skin. It’s a win-win situation. It's impossible to say whether either species values the other—but each undoubtedly plays a vital role in the other's wellbeing. This example of mutualism often comes to mind when people talk about the relationship between journalists and PRs. It’s a case of mutuality, without question, but there’s often a simmering animosity between the two. To generate truly effective PR you need to understand the needs of both sides. And that’s where Flourish excels.
Let’s be honest - emojis aren’t just for group chats and Instagram captions anymore. Whether it’s a quick thumbs-up in a Teams chat or a cheeky smile in an email, those tiny icons have found their way into our professional lives. And depending on who you ask, that’s either a welcome shift towards more human connection… or a slippery slope into an unprofessional territory. We live in a world where so much of our communication happens through screens which means our tone of voice can get lost in translation. Emojis offer a way to soften messages, add personality, and make digital interactions feel just a little more, well, human. But here’s the big question: do emojis actually enhance professional communication, or do they risk making us seem less serious, less credible, or even less competent? In this blog, Flourish are diving into both sides of the emoji-in-business debate: the benefits, the backlash, and everything in between. Because love them or hate them, emojis are not going anywhere, and it is probably time we figure out how (and when) to use them wisely.