NEWS

Recent news and advice from the Flourish team. 
By Dane Prinsloo April 24, 2025
Let’s Be Real – You’ve Asked ChatGPT for “Help” and Got Gibberish You open up ChatGPT with caffeine-fueled optimism, type in: “Write me a PR plan for a product launch.” And boom. You get a cookie-cutter wall of text that sounds like it was written by an over-caffeinated robot who’s watched too many episodes of The Apprentice. Here’s the truth: ChatGPT is a game-changer—but only if you know how to talk to it properly. Think of it like the world’s most enthusiastic intern: full of potential, but it needs clear direction, structure, and a bit of charm to really deliver. At Flourish PR, we use ChatGPT as one of the many tools in our kit to work smarter, not harder—whether we’re building a brand story, creating high-converting content, or whipping up digital marketing strategies that make clients go, “YES, this is what we needed!” In this blog, we’ll show you how to prompt ChatGPT like a pro, with a complete, step-by-step breakdown, some cheeky tips you won’t find on Reddit, and video links so you can actually see this in action. Ready? Let’s go.
By Dane Prinsloo March 14, 2025
Introduction: The Game-Changing Marketing Strategy You Need in 2025  If you’re still running PR and digital marketing campaigns the old-school way—spending hours manually scheduling posts, writing press releases from scratch, and analysing campaign data with a dozen different spreadsheets—stop. Just stop. Marketing in 2025 isn’t about grinding away at repetitive tasks. It’s about working smarter, not harder. And guess what? AI is your secret weapon. At Flourish PR, we don’t just talk about the latest marketing trends—we use them to supercharge brand awareness, engagement, and conversions for our clients. AI has completely transformed PR and digital marketing, making it easier than ever to plan, create, execute, and track campaigns with precision and speed. So, if you’re a business owner, marketing manager, or CEO who’s tired of feeling overwhelmed by marketing, this is your AI-powered cheat sheet. And if you don’t have the time or the right team to execute it yourself, that’s where we come in.
By Dane Prinsloo March 3, 2025
Imagine launching an incredible campaign only to hear… crickets. Or waking up to a PR nightmare unfolding in real-time on social media. The way businesses communicate, manage their reputation, and build relationships has evolved dramatically. In 2025, PR isn’t about playing defence—it’s about being proactive, data-driven, and purpose-led.
By Dane Prinsloo February 5, 2025
Ever feel like your business is shouting into the digital void, struggling to cut through the noise? In 2025, it’s not just about being seen—it’s about being heard, understood, and remembered. Welcome to a new era of digital marketing, where creativity meets cutting-edge technology to forge genuine connections with your audience. At Flourish PR, we believe in turning the complexities of the digital world into opportunities for growth. Whether you're a business owner, a marketing manager, or a creative mind looking to make an impact, this blog is your guide to harnessing the latest trends—from optimising for voice search and AI-driven SEO to leveraging social commerce, user-generated content, and personalisation at scale. Get ready to explore strategies that don’t just deliver messages but create memorable experiences, driving your business forward in a truly dynamic way. 
By Dane Prinsloo January 16, 2025
Scaling a business in 2025 means embracing innovative approaches that blend creativity with proven methods. At Flourish PR, we understand what it takes to help UK businesses grow. As a trusted marketing and business growth partner, we specialise in PR, brand, digital marketing, and more. Here are seven proven strategies to help your business reach new heights in 2025:
By Dane Prinsloo December 30, 2024
The Future of Tech PR in 2025 Tech PR is no longer just about innovation—it’s about trust, ethics, and differentiation. In this blog, we’ll delve into the key challenges facing technology companies in PR and marketing and how Flourish PR can help you navigate these hurdles with impactful campaigns, strategic branding, and innovative events.  The tech industry is evolving at lightning speed, creating both opportunities and challenges for brands striving to remain competitive. From scepticism surrounding AI ethics to the complexities of communicating innovation effectively, 2025 is set to test the ability of tech companies to balance cutting-edge advancements with public trust and clear messaging. Below, we explore these challenges, their implications, and how Flourish PR can help your tech business succeed.
By Dane Prinsloo December 23, 2024
The Future of Green Energy PR in 2025 Green energy companies are driving the future, but with progress comes challenges. PR for the renewable energy sector in 2025 must focus on proving impact, building trust, and connecting with eco-conscious consumers. In this blog, we’ll explore how Flourish PR can help your brand thrive in a competitive and scrutinized industry.
A blurry picture of doctors and nurses walking down a hospital hallway.
By Isla Thompson December 18, 2024
The Future of Healthcare PR in 2025 Healthcare PR is evolving fast. As the industry faces a growing trust gap, complex messaging challenges, and the need to humanize innovation, public relations has never been more important. In this blog, we’ll explore the biggest PR and marketing challenges in healthcare today—and how Flourish PR can help your brand overcome them with innovative campaigns, digital marketing strategies, and impactful branding.
A person is holding a glass ball with the year 2025 on it.
By Harriet Subramanian December 12, 2024
In 2025, the PR landscape is evolving at breakneck speed, and industries like Healthcare, Technology, and Green Energy face unique challenges when it comes to reaching their audiences. Flourish PR is here to help you overcome these hurdles, leverage emerging trends, and position your brand as a leader in your industry. This blog dives into what’s holding these industries back, the latest trends that are transforming PR and marketing, and how these solutions can help you achieve your business goals.
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