SEO switch to favour Press Releases in 2025
Since 2013, Flourish PR has been helping companies and individuals amplify their visibility through expertly crafted public relations strategies, compelling press releases, and perhaps most crucially in today's climate healthy backlinks.
As SEO becomes increasingly competitive, it's easy for even established brands to fall behind in search rankings. While algorithm updates and AI-driven search continue to shift the digital landscape, one thing remains clear: quality backlinks and credible media coverage are still among the most effective tools for sustainable SEO growth.
While sharing the knowledge below, we still maintain the importance of having a professional agency with extensive industry experience.
Signs Your Business Might Need Backlinks and PR Support
If you’re experiencing any of the following, it may be time to call in the experts:
Your organic website traffic is plateauing or declining
You’re not ranking on page one for your core keywords
You’re relying too heavily on paid ads to generate leads
Your competitors keep appearing in the media and you don’t
You’ve never had a proper press release or PR strategy in place
Google continues to reward businesses with high-authority, relevant backlinks from reputable publications. Combine that with timely and newsworthy press releases, and you have a powerful formula for increasing your brand’s online authority and trust.
Why Partnering with PR & SEO Experts Is the Smart Move
While there are countless guides online about "how to build backlinks," the truth is that genuine, healthy backlinks are earned not hacked. That’s where
Flourish PR comes in.
Our proven method combines strategic media outreach, tailored press releases, and long-term relationship building with editors, journalists and key publications. We don't chase vanity metrics;
we focus on tangible results that help your business grow - ethically and sustainably.
And finally, as earning visibility in AI overviews and generative AI tools grows in importance as people increasingly trust these platforms, businesses must adapt their strategies to align with how AI processes and presents information. It is vital that your content, including press releases, is meeting the user needs and AI trust criteria. Trust once again is coming to the forefront of content and brand. When we look at the three pillars of PR – Know, Like and Trust – we see that now, more than ever, establishing Trust in a brand, business or individual is critical.It is vital that your content, including press releases, is meeting the user needs and AI trust criteria. Trust once again is coming to the forefront of content and brand. When we look at the three pillars of PR – Know, Like and Trust – we see that now, more than ever, establishing Trust in a brand, business or individual is critical.
The Power of a Truly Newsworthy Press Release
Press releases therefore still need to be genuinely newsworthy, of interest to the reader, and have content which is both timely and relevant, as well as of value and impact to the target media and audiences. And this is the true art of crafting a press release which lands. Press releases can be churned and burned, but the ones that actually are used, shared, published and have impact are those that meet the criteria above. Too often press releases are of little or no value in terms of content and issuing this type of release undermines does your company no favours, and ultimately erodes trust.
In Summary...
We firstly hope this information helped you in some way or another and highlights the multiple avenues where your team could benefit from the higher placements and growth, but also that you start noticing that Search Engines and external factors that are outside of your control do warrant a completely new perspective on your digital portfolio every now and then. You cannot remain traditional of legacy methods without revisiting how the digital enhancements affect the outcome of it all.
Learn more about our here: PR services
Letting seasoned professionals handle your PR and backlink strategy means less guesswork and more impact. We’ve been doing this since 2013 - and we know what works.
Ready to Flourish?
If your brand is ready to rise above the noise, we’d love to help.
Call us:
+44(0)1628 882 610
Email us:
hello@flourishpr.co.uk
Let’s build something worth talking about.
