The Top Four Content Marketing Tips For Businesses In 2026
The start of the new year is always a good time for businesses to set new goals and launch new agendas.
When it comes to
content marketing, here are some strategies that will be well worth pursuing in 2026.
AI Optimisation
Everyone uses artificial intelligence (AI) these days, so it is foolish to not integrate it into your content strategy too.
In fact, a
SurveyMonkey study revealed that 51 per cent of marketing teams use AI to optimise their content for SEO and email marketing.
It also found that half adopt AI to complement their own marketing programme, 45 per cent utilise AI tools to come up with content ideas, and 43 per cent consider AI to be essential for social media campaigns.
Therefore, it is wise to optimise your marketing for AI searches as well to increase exposure of your brand. For instance, you could use short responses, analytics, and statistics in your content, which will be more likely to feature in AI generated answers.
Retain human connection
While AI has become essential in technology these days, it is important that businesses retain a human connection in their marketing.
They can do this by providing emotion in their content, through video messages, behind-the-scenes footage, expert insights, popular interviews and having a distinctive brand voice.
It is now more important that brands represent themselves as thought leaders on subjects, rather than focusing on keywords and SEO.
This prevents them from looking slick all the time, and adds a likeability and authenticity to the brand. In turn, this increases trust in the business and boosts customers’ confidence when using them.
Diversify into different channels
Content is not just one thing. It can be in news articles, blogs, social media posts, music, videos and memes.
There are many ways to capture someone’s interest, entertain, inform and engage with them.
Thanks to the arrival ofTikTok, which now boasts more than 1.9 billion monthly active users, short-form videos of less than one minute are quick, useful and effective ways of reaching huge audiences.
Of course, it is not the only social media platform, and the OG Facebook continues to have 3.07 billion monthly active users while Instagram has three billion. Therefore, producing written content and images, as well as videos, is still worthwhile.
Having a presence on multiple channels, as well as continuing to focus on the content, marketing potential, and graphics of the website will be essential in 2026.
Personalised content
Something else AI can help with next year is providing personalised content for potential customers or clients.
This involves tailoring emails and controlling the messaging to specifically target relevant audiences.
According to a
survey by Statista, this is the most effective use of AI in marketing, as it helps to focus on different markets by engaging in their interests and needs.
Therefore, it would be a waste not to take advantage of this, making use of the advancing technology to ensure you provide the most appropriate message to the right market.
