Team Flourish is growing

Before I begin telling you a little bit more about myself and my journey in to Public Relations, I should introduce myself, I’m Mikaela Walker and the newest recruit to the lovely team at Flourish PR.

Let’s dig in…w hilst studying Politics and International Relations BA at the University of Southampton I began delving into career options that would be complimented by my degree. As a people person with a love for current affairs, Public Relations stood out to me as a perfect fit.

After completing my degree, I secured my first Public Relations role with an agency based in London as an Account Executive. This was where my fascination with the impact that the media can have on a company ’s reputation grew . It was during this position that I wrote my first press release, went to my first client meeting, spoke to the first journalist and achieved my first piece of coverage for a client - all of these things affirmed that this was the career for me.

I have fallen in love with the fast-paced nature of the industry along with the opportunit ies to build valuable relationships with clients, which is hugely rewarding. The thought and creativity that goes into developing a successful media campaign for a client is also something I admire, and I look forward to honing this skill. Seeing my client’s name in some of the biggest national papers and hearing how this positively impacts their brand can really make a morning.

Since accepting my new position as a Senior Account Executive and joining Flourish PR , I haven’t looked back. Whilst still in my first few days at Flourish PR , I already feel at home and can see a long future with the team ahead of me.