4 Digital Marketing Forecasts For The Year Ahead

Now that we’re at the start of a brand-new year, there’s absolutely no time than the present to make a few changes with the way you run your company – if you think that changes need to happen, of course.

When it comes to marketing & advertising, the landscape is constantly evolving and you need to keep your finger on the pulse so you can hit all the latest trends, keep your company ahead of the competition and ensure that your products, goods and services stay in the mind of your chosen demographic. With this in mind, here’s what we expect to see making big waves in the marketing sphere over the next 12 months.

Content is still king

It’s all about producing content on the internet these days, but you’ve got to make sure that this content is inspiring, exciting and appealing to your audience or there’s simply no point in doing it. And remember, it’s not enough to just put this content up there and cross your fingers, hoping for the best – you also need to encourage people to share and engage with your content, which will help to build trust and a loyal following for you and your brand.

Keep an eye on AI

No doubt you’ve heard a lot about artificial intelligence (AI) over the last year. It’s not going away in 2019. Getting on board now will stand you in good stead in the future and you’re sure to find it useful where data analysis is concerned.

You’ll be more efficient in working out what your target market wants, you’ll be able to target possible leads more quickly, understand consumer behaviour in real time and monitor online patterns more effectively. If you have a smaller marketing team, automation will also help you punch above your weight.

What about voice search?

Have you thought about how to make the most of the growing interest in voice search? You need to make sure that your site is optimised for voice search because it’s an awful lot easier for people to use this kind of technology to find what they’re looking for rather than tapping away at a keyboard.

You can optimise your site for voice search by ensuring that the content you produce fits in with it, by using natural-sounding language, forming enquiries into question phrases, targeting long-tail keywords and ensuring that you’re able to provide concise answers to possible questions.

Target Gen Z

Generation Z is the demographic after Millennials, born between the mid-90s and the early 2000s. This demographic is now maturing, entering the workforce with money of their own to spend. So they're worth targeting as a new set of consumers. Check back in a few days to read our blog post on how best to target Gen Z in the year ahead.

Looking for a new digital PR and marketing services company? Give us a call today.

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Sarah Adie • February 4, 2019

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