4 Content Creation New Year’s Resolutions

Leap into action this year and decide on your marketing and PR goals for the coming 12 months. If you’re stuck for ideas, then this is something that Bucks content creation company Flourish PR can certainly help you with. To get you off on the right foot, here are a couple of New Year’s Resolutions as a bit of food for thought.

Create evergreen content

Having an active blog and social media accounts is certainly wise and can be a lot of fun, but you’ve got to think about whether what you’re creating will still be relevant in months or years from now. There are lots of ways in which you can ensure that your content stays fresh for as long as possible – so think about publishing the likes of how-to guides, FAQs, hints and tips, and so on.

These kinds of articles hold their value because they’re irreplaceable and easy to change. If, for example, you write a technical piece and a new piece of technology comes in that changes the way something is done, all you need to do is update your old article and away you go.

Devise a content distribution plan

Sit down to think about the formats you use to share your content, finding out which ones perform the best. A content distribution plan will work out how and when you intend to disseminate your content, whether it’s a blog post, an email marketing campaign or a simple tweet.

Get to grips with content scoring

This is the process of assessing and quantifying the potential of your various pieces of content by monitoring how they perform in terms of lead generation and conversion.

There are countless businesses out there doing much the same work as you, no doubt, and the amount of content that’s being produced is simply staggering. What this means is that you need to produce high-quality content in order for your customers to engage with you over the competition.

And content scoring will help drive a deeper understanding of how pieces are performing, so you can then create similar content in the future.

Try livestreaming on for size

It’s going to be all about live video streaming in the new year and beyond, and brands will miss a trick if they don’t start doing this soon. Deputy director of the Interactive Advertising Bureau (IAB) Digital Video Center of Excellence Eric John explained that live streaming is now on the increase and it’s a “video phenomenon” that has the “power to help build brands”.

An IAB study recently found that the most common actions in response to seeing an advert during a livestreaming session were remembering what brand was advertised, clicking on an ad and visiting the company in question’s website.

So there are just a few ideas to help you get 2019 off to a great start… which will you begin with first?

For content creation advice, get in touch with the leading content creation specialists in london .