The Business Blog Lives On

I think I started blogging about 4 years ago now. Even then I was late to the party but it was a personal thing so that didn’t matter back then. But I quickly got signed up to do ghost blogging for businesses. Then as I developed my freelance career as a consultant and businesses started to realise the value in blogging, business blogging became a standard and frequent request. Many said it wouldn’t last; blogging had a limited shelf life and something else would come along. Well here we are and business blogging is alive and well. Who are we to argue? WordPress alone boast in excess of 75 million and no signs of slowing down. As of 2011, over 100,000 new WordPresses are created every day! (via http://en.wordpress.com/stats/ )

Google’s latest algorithm update Hummingbird, which we previously posted about, has given a new lease of life to the business blog. With regular good quality original content required to assist in the all important Google rankings, it is suffice to say that blogging for business is not only alive and well, but essential to stay ahead of the game. Google rankings aside, blogging still has many other qualities that should not be ignored. Providing your customers with a transparent communication channel, in addition to social media platforms, is a great way to get your messaging across in a competitive market place.

Blogging for business provides you with a way to reach customers in a different manner; provide them with that ‘above and beyond’ service we all demand as consumers; convince them you are a leader in your market, and give them that little bit extra. Look at it as your ‘added value’. Everyone likes to think they are getting something for nothing, a great offer, or special treatment. If you book a holiday you are going to go with the company who offer (at no extra charge), free cancellation, a welcome package and free transfers as apposed the the company who offer nothing at all, right? Your business blog is the perfect way to offer this to your customers.

Your business blog in conjunction with your social media platforms which all adopt the same tone of voice, is your way of giving your business influence, credibility, respect and personality.

For advice and assistance on how Flourish PR can help with your business blog, please do get in touch for an informal chat.

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Harriet Subramanian • March 12, 2014

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