New work flows in for Flourish!
We have finally hung up our wellies and water proofs here in Marlow as old father Thames retreats back to the confines of its banks. But as the water recedes, business flows our way as Salter’s Steamers appoint Flourish PR.
Salter’s Steamers, a name synonymous with the river, has been operating for over 150 years along the Thames from Oxford down to Staines. As recent flood waters begin to subside they are turning their attentions to the approaching new season and looking to raise their profile in Marlow. Paul Salter, Director of Salter’s Steamers says, “We have often been told by our passengers in Marlow that we are one of Marlow’s best kept secrets. Although these are lovely comments, we realised we needed to raise our profile within the community. With offices in Oxford and Windsor it is difficult to oversee things in Marlow from a distance, so it was important that we chose an agency with industry experience and local to our operation in Marlow. Flourish PR offer the required experience, skills and local knowledge, being based in the centre of Marlow, to help us gain visibility in the local area and we look forward to working with them.”
We are delighted to be working with this long established company. Sally has a family history of working and living along the Thames, from her father Chris Cove-Smith, author of The River Thames Book and Harriet adds to the mix her experience of working with Marine South East. We are looking forward to sharing one of Marlow’s best kept secrets, harnessing an upturn in heritage tourism. Flourish will provide consultation, strategic planning and a schedule of media relations and social media activities to raise Salter’s Steamers profile locally, ahead of the new season which starts at the end of May.
Harriet Subramanian • February 23, 2014
Let’s be honest - emojis aren’t just for group chats and Instagram captions anymore. Whether it’s a quick thumbs-up in a Teams chat or a cheeky smile in an email, those tiny icons have found their way into our professional lives. And depending on who you ask, that’s either a welcome shift towards more human connection… or a slippery slope into an unprofessional territory. We live in a world where so much of our communication happens through screens which means our tone of voice can get lost in translation. Emojis offer a way to soften messages, add personality, and make digital interactions feel just a little more, well, human. But here’s the big question: do emojis actually enhance professional communication, or do they risk making us seem less serious, less credible, or even less competent? In this blog, Flourish are diving into both sides of the emoji-in-business debate: the benefits, the backlash, and everything in between. Because love them or hate them, emojis are not going anywhere, and it is probably time we figure out how (and when) to use them wisely.
Since 2013, Flourish PR has been helping companies and individuals amplify their visibility through expertly crafted public relations strategies, compelling press releases, and perhaps most crucially in today's climate healthy backlinks. As SEO becomes increasingly competitive, it's easy for even established brands to fall behind in search rankings. While algorithm updates and AI-driven search continue to shift the digital landscape, one thing remains clear: quality backlinks and credible media coverage are still among the most effective tools for sustainable SEO growth. While sharing the knowledge below, we still maintain the importance of having a professional agency with extensive industry experience.
If you're still trying to game the system with marketing shortcuts, it's time for a reality check. As AI-powered search evolves at lightning speed, clever tricks and quick fixes just won’t cut it anymore. In the same way that stuffing keywords into your website no longer wins you SEO dominance, attempting to cheat your way to the top of AI search results is a strategy doomed to fail. The good news? There is a smarter, long-term way to thrive in this new landscape—and it's all about building trust, credibility, and consensus online. At Flourish PR, we believe the best way to achieve this is through a blend of strong public relations, expert positioning, and consistent digital marketing. Here's how it works.
Let’s Be Real – You’ve Asked ChatGPT for “Help” and Got Gibberish You open up ChatGPT with caffeine-fueled optimism, type in: “Write me a PR plan for a product launch.” And boom. You get a cookie-cutter wall of text that sounds like it was written by an over-caffeinated robot who’s watched too many episodes of The Apprentice. Here’s the truth: ChatGPT is a game-changer—but only if you know how to talk to it properly. Think of it like the world’s most enthusiastic intern: full of potential, but it needs clear direction, structure, and a bit of charm to really deliver. At Flourish PR, we use ChatGPT as one of the many tools in our kit to work smarter, not harder—whether we’re building a brand story, creating high-converting content, or whipping up digital marketing strategies that make clients go, “YES, this is what we needed!” In this blog, we’ll show you how to prompt ChatGPT like a pro, with a complete, step-by-step breakdown, some cheeky tips you won’t find on Reddit, and video links so you can actually see this in action. Ready? Let’s go.
Introduction: The Game-Changing Marketing Strategy You Need in 2025 If you’re still running PR and digital marketing campaigns the old-school way—spending hours manually scheduling posts, writing press releases from scratch, and analysing campaign data with a dozen different spreadsheets—stop. Just stop. Marketing in 2025 isn’t about grinding away at repetitive tasks. It’s about working smarter, not harder. And guess what? AI is your secret weapon. At Flourish PR, we don’t just talk about the latest marketing trends—we use them to supercharge brand awareness, engagement, and conversions for our clients. AI has completely transformed PR and digital marketing, making it easier than ever to plan, create, execute, and track campaigns with precision and speed. So, if you’re a business owner, marketing manager, or CEO who’s tired of feeling overwhelmed by marketing, this is your AI-powered cheat sheet. And if you don’t have the time or the right team to execute it yourself, that’s where we come in.
Imagine launching an incredible campaign only to hear… crickets. Or waking up to a PR nightmare unfolding in real-time on social media. The way businesses communicate, manage their reputation, and build relationships has evolved dramatically. In 2025, PR isn’t about playing defence—it’s about being proactive, data-driven, and purpose-led.
Ever feel like your business is shouting into the digital void, struggling to cut through the noise? In 2025, it’s not just about being seen—it’s about being heard, understood, and remembered. Welcome to a new era of digital marketing, where creativity meets cutting-edge technology to forge genuine connections with your audience. At Flourish PR, we believe in turning the complexities of the digital world into opportunities for growth. Whether you're a business owner, a marketing manager, or a creative mind looking to make an impact, this blog is your guide to harnessing the latest trends—from optimising for voice search and AI-driven SEO to leveraging social commerce, user-generated content, and personalisation at scale. Get ready to explore strategies that don’t just deliver messages but create memorable experiences, driving your business forward in a truly dynamic way.
Scaling a business in 2025 means embracing innovative approaches that blend creativity with proven methods. At Flourish PR, we understand what it takes to help UK businesses grow. As a trusted marketing and business growth partner, we specialise in PR, brand, digital marketing, and more. Here are seven proven strategies to help your business reach new heights in 2025:
The Future of Tech PR in 2025 Tech PR is no longer just about innovation—it’s about trust, ethics, and differentiation. In this blog, we’ll delve into the key challenges facing technology companies in PR and marketing and how Flourish PR can help you navigate these hurdles with impactful campaigns, strategic branding, and innovative events. The tech industry is evolving at lightning speed, creating both opportunities and challenges for brands striving to remain competitive. From scepticism surrounding AI ethics to the complexities of communicating innovation effectively, 2025 is set to test the ability of tech companies to balance cutting-edge advancements with public trust and clear messaging. Below, we explore these challenges, their implications, and how Flourish PR can help your tech business succeed.
The Future of Green Energy PR in 2025 Green energy companies are driving the future, but with progress comes challenges. PR for the renewable energy sector in 2025 must focus on proving impact, building trust, and connecting with eco-conscious consumers. In this blog, we’ll explore how Flourish PR can help your brand thrive in a competitive and scrutinized industry.
