Success story:- from intern to full time employee

ET finds home

Hello, I’m Ellie and I’m a new PR & Social Media Account Executive at Flourish PR . New title, new job – but really this is my third time being part of the team.

Back in 2020 I wrote my first blog on my two very different internships ( read more about that here) but, now, here I am as a full-time member of the Flourish family and, honestly, it feels like I have never been away.

Before I tell you what I am doing now – in our busy new office in Marlow High Street – here’s a quick catch up on what I’ve been doing over the past two years. It’s a bit of a travelogue that takes in Durham, Paris and Barcelona.

Durham was where I was based at university completing my undergraduate degree in French and Spanish.

Part of the course required a year out from college perfecting my linguistic skills abroad with the locals. I could have chosen another cosy campus, but I wanted to gain a more real-world experience in the workplace.

First stop by Eurostar was to Paris and the chic and glossy offices of a top international law firm Simmons & Simmons LLP in the historic 1st arrondissement. By day I was preparing legal documents, receiving clients as front of house and directing them to their meetings, all dressed in the finest faux-Chanel suit Zara had to offer. Oh, and I also did the post.

What was great was how the associates involved me in their work, taking the time to explain the significance of the files I was preparing and how they pertained to the case.

By night, I embraced life as a Parisian enjoying the art, music and food of the city. To escape the oppressive summer heat, I even managed a trip down to the Riviera to discover it was, in fact, even hotter.

It was all going so well until Covid struck the French capital – I was laid low for 10 days - and the entire office was forced to shut down. With everyone working from home I had to return to the UK.

Plans for my second stint abroad become more complicated with further Covid lockdowns, travel bans, flight restrictions to Spain and, oh yes, new Brexit passport rules! Undaunted good old Eurostar got me back to Paris and before long I was in Barcelona.

Armed with all my excellent experience gained during my first two stints at Flourish, I was ready for my next job working for a Spanish public relations firm called IT Comunicación y Relaciones Públicas.

I learned so much there during my six month contract, but it was still quite a culture shock. The cultural shift between law firm and creative agency certainly took me a minute to digest as I was thrust into agency life and learned to find my voice- which if you know anything about the Catalans is essential if you want to be taken seriously. Deportment aside, following several months of speaking French, linguistic difficulties were also a challenge.

An example - while I speak Castellano (the language most people would refer to as ‘Spanish’), I spoke and understood very little of the regional Catalan that was used conversationally in the office. On more than one occasion meetings were begun in Catalan before a colleague would notice the panicked look of bewilderment on my face and switch languages.

However, once I got the hang of Spanish agency life and my level of Catalan upped from beginner to beginner +, I really started to enjoy life as a PR. Conversing with clients, drafting press releases and running an account of my own, taught me a huge amount and gave me the opportunity to immerse myself the European world of communications.

At the same time I fell in love with Barcelona, exploring Gaudi architecture, crème Catalans and the ups and down of Lionel Messi’s footballing exploits at Camp Nou. Truly a diverse place to live, with city, mountains and beach, what more could you want?

While I was having a fantastic time abroad, it was not until I got back to Durham for my final year that I realised exactly how much I had gained from my determination to have a fully immersive experience abroad.

Discovering how many of my university friends had suffered from enforced remote lectures on zoom and the shut-down of so much of university life made my European travels feel that much more valuable- not only in terms of what I had loved, but what I had learnt and overcome.

So, after a final year writing my dissertation and taking exams in Durham, I have graduated and am back where I began, brimming with new ideas and excited to start my next adventure at Flourish!

Rhys Payne • October 3, 2022
By Dane Prinsloo July 10, 2025
Let’s be honest - emojis aren’t just for group chats and Instagram captions anymore. Whether it’s a quick thumbs-up in a Teams chat or a cheeky smile in an email, those tiny icons have found their way into our professional lives. And depending on who you ask, that’s either a welcome shift towards more human connection… or a slippery slope into an unprofessional territory.  We live in a world where so much of our communication happens through screens which means our tone of voice can get lost in translation. Emojis offer a way to soften messages, add personality, and make digital interactions feel just a little more, well, human. But here’s the big question: do emojis actually enhance professional communication, or do they risk making us seem less serious, less credible, or even less competent? In this blog, Flourish are diving into both sides of the emoji-in-business debate: the benefits, the backlash, and everything in between. Because love them or hate them, emojis are not going anywhere, and it is probably time we figure out how (and when) to use them wisely.
By Hannah Woodhead June 18, 2025
Since 2013, Flourish PR has been helping companies and individuals amplify their visibility through expertly crafted public relations strategies, compelling press releases, and perhaps most crucially in today's climate healthy backlinks. As SEO becomes increasingly competitive, it's easy for even established brands to fall behind in search rankings. While algorithm updates and AI-driven search continue to shift the digital landscape, one thing remains clear: quality backlinks and credible media coverage are still among the most effective tools for sustainable SEO growth. While sharing the knowledge below, we still maintain the importance of having a professional agency with extensive industry experience.
By Dane Prinsloo May 12, 2025
If you're still trying to game the system with marketing shortcuts, it's time for a reality check. As AI-powered search evolves at lightning speed, clever tricks and quick fixes just won’t cut it anymore. In the same way that stuffing keywords into your website no longer wins you SEO dominance, attempting to cheat your way to the top of AI search results is a strategy doomed to fail. The good news? There is a smarter, long-term way to thrive in this new landscape—and it's all about building trust, credibility, and consensus online. At Flourish PR, we believe the best way to achieve this is through a blend of strong public relations, expert positioning, and consistent digital marketing. Here's how it works. 
By Dane Prinsloo April 24, 2025
Let’s Be Real – You’ve Asked ChatGPT for “Help” and Got Gibberish You open up ChatGPT with caffeine-fueled optimism, type in: “Write me a PR plan for a product launch.” And boom. You get a cookie-cutter wall of text that sounds like it was written by an over-caffeinated robot who’s watched too many episodes of The Apprentice. Here’s the truth: ChatGPT is a game-changer—but only if you know how to talk to it properly. Think of it like the world’s most enthusiastic intern: full of potential, but it needs clear direction, structure, and a bit of charm to really deliver. At Flourish PR, we use ChatGPT as one of the many tools in our kit to work smarter, not harder—whether we’re building a brand story, creating high-converting content, or whipping up digital marketing strategies that make clients go, “YES, this is what we needed!” In this blog, we’ll show you how to prompt ChatGPT like a pro, with a complete, step-by-step breakdown, some cheeky tips you won’t find on Reddit, and video links so you can actually see this in action. Ready? Let’s go.
By Dane Prinsloo March 14, 2025
Introduction: The Game-Changing Marketing Strategy You Need in 2025  If you’re still running PR and digital marketing campaigns the old-school way—spending hours manually scheduling posts, writing press releases from scratch, and analysing campaign data with a dozen different spreadsheets—stop. Just stop. Marketing in 2025 isn’t about grinding away at repetitive tasks. It’s about working smarter, not harder. And guess what? AI is your secret weapon. At Flourish PR, we don’t just talk about the latest marketing trends—we use them to supercharge brand awareness, engagement, and conversions for our clients. AI has completely transformed PR and digital marketing, making it easier than ever to plan, create, execute, and track campaigns with precision and speed. So, if you’re a business owner, marketing manager, or CEO who’s tired of feeling overwhelmed by marketing, this is your AI-powered cheat sheet. And if you don’t have the time or the right team to execute it yourself, that’s where we come in.
By Dane Prinsloo March 3, 2025
Imagine launching an incredible campaign only to hear… crickets. Or waking up to a PR nightmare unfolding in real-time on social media. The way businesses communicate, manage their reputation, and build relationships has evolved dramatically. In 2025, PR isn’t about playing defence—it’s about being proactive, data-driven, and purpose-led.
By Dane Prinsloo February 5, 2025
Ever feel like your business is shouting into the digital void, struggling to cut through the noise? In 2025, it’s not just about being seen—it’s about being heard, understood, and remembered. Welcome to a new era of digital marketing, where creativity meets cutting-edge technology to forge genuine connections with your audience. At Flourish PR, we believe in turning the complexities of the digital world into opportunities for growth. Whether you're a business owner, a marketing manager, or a creative mind looking to make an impact, this blog is your guide to harnessing the latest trends—from optimising for voice search and AI-driven SEO to leveraging social commerce, user-generated content, and personalisation at scale. Get ready to explore strategies that don’t just deliver messages but create memorable experiences, driving your business forward in a truly dynamic way. 
By Dane Prinsloo January 16, 2025
Scaling a business in 2025 means embracing innovative approaches that blend creativity with proven methods. At Flourish PR, we understand what it takes to help UK businesses grow. As a trusted marketing and business growth partner, we specialise in PR, brand, digital marketing, and more. Here are seven proven strategies to help your business reach new heights in 2025:
By Dane Prinsloo December 30, 2024
The Future of Tech PR in 2025 Tech PR is no longer just about innovation—it’s about trust, ethics, and differentiation. In this blog, we’ll delve into the key challenges facing technology companies in PR and marketing and how Flourish PR can help you navigate these hurdles with impactful campaigns, strategic branding, and innovative events.  The tech industry is evolving at lightning speed, creating both opportunities and challenges for brands striving to remain competitive. From scepticism surrounding AI ethics to the complexities of communicating innovation effectively, 2025 is set to test the ability of tech companies to balance cutting-edge advancements with public trust and clear messaging. Below, we explore these challenges, their implications, and how Flourish PR can help your tech business succeed.
By Dane Prinsloo December 23, 2024
The Future of Green Energy PR in 2025 Green energy companies are driving the future, but with progress comes challenges. PR for the renewable energy sector in 2025 must focus on proving impact, building trust, and connecting with eco-conscious consumers. In this blog, we’ll explore how Flourish PR can help your brand thrive in a competitive and scrutinized industry.
Show More