Monthly Round-Up – September 2022
Flourish PR Monthly Highlights
Understanding how and where to engage people is crucial. This often starts with reflecting on the strategic approach to securing ‘earned’ editorial and thought leadership plus commentary are two great ways to gain earned media coverage.
- Speakers’ Corner, for example, appeared in People Management in September with Nick Gold explaining how simply seeking his workforce’s opinions on the perks they’d prefer has benefitted the organisation in the long run. Read the full article here: https://www.peoplemanagement.co.uk/article/1795991/%E2%80%9Cwe-didnt-know-benefits-staff-valued-%E2%80%93-so-asked-them%E2%80%9
- Speakers’ Corner also featured in UNLEASH, commenting in an article on whether CEOs should listen to advice or their trust instinct. Nick Gold exclaims that mentorship and networking “helps the business leader work through their thought process or decisions with unbiased external trusted peers”. These examples of earned editorial act as a springboard for Speakers’ Corner to share their industry insights and business knowledge. See link to article: https://www.unleash.ai/strategy-and-leadership/should-leaders-listen-to-external-advice/
Flourish PR continues to go from strength to strength with Ellie Taylor joining the Flourish Team, as a new PR & Social Media Account Executive. Ellie may be a familiar face to some, as she has previously taken part in our summer internship programme. From Durham University to a Paris Law firm, then onto a PR agency in Barcelona, Ellie found her way home with great experience and knowledge and we’re delighted to have her on our team. Keep an eye on our blog to find out more about Ellie.
Industry Advice
In every economy there are people who are successful. When recession hits it’s important to remain relevant and present. So how do we do this? With the cost of living going up, many businesses inevitably struggle, that’s why investing in PR, brand, social media and marketing is so important. This investment should not be the first item to cut from planning in the year ahead. Instead, businesses should make it a focus area to ensure survival and success in what may be a difficult market.
Looking Ahead - October
- As we dive into October we enter the final quarter of the year, where we prepare for the year ahead and push to complete final projects. Many people are planning and revising budgets for 2023. Please speak to a member of the team if you would like to find out how Flourish can help you thrive in the year ahead.
- Struggling
for ideas? October is filled with an interesting variety of Awareness Days and
Months, along with conferences and seasonal change to help cure even the most
stubborn writer’s block including:
- Black History Month
- Breast Cancer Awareness Month
- World Mental Health Day
- For
some of our clients, these act as a platform for discussion to share their
expertise, including our charity partner, Myocarditis UK, along with:
- Amethyst Radiology UK
- Speakers Corner
