Are You Ready To Try Sonic Branding On For Size?

There are all sorts of weird and wonderful PR and marketing strategies that businesses can use these days to shout about their latest products, goods and services – and you can have an awful lot of fun trying out certain campaign ideas and concepts in order to discover what works best for you and what you should leave behind in the dust.

If you’ve yet to consider the fine art of sonic branding, now might well be the perfect time to do so since voice search and tech like the Amazon Echo, Microsoft’s Cortana and Google Home are becoming increasingly popular… having a little jingle associated with your brand message that immediately brings your business to the mind of consumers certainly can’t hurt.

Sonic logos are a form of audio branding that has been used most successfully by big-name brands from all over the world, with sound identities popping up here, there and everywhere.

The idea is to use both music and sound to strengthen brand recognition… and you’re sure to be aware of some examples if you sit down to think about it. Call the Netflix start-up sound to mind – it’s certainly recognisable, wouldn’t you agree?

You can use sound to help contextualise the message your brand is trying to promote – and it’s a very effective way of doing this because, as we all know, sound can communicate thoughts and ideas by invoking emotions within us… and an emotional connection with the customer is what all businesses are keen to achieve.

There have been some great examples of audio watermarking in recent years and you’re sure to recognise them. Coca-Cola for instance, back in 2010, buddied up with Somalian artist K’Naan to use his Wavin’ Flag song as part of its 2010 FIFA campaign.

The song went on to achieve #1 status in the charts all over the world, promoting bottles of Coke with each play on the radio. It’s a very clever way of marketing a product as people go about humming the hit song, reminding others about the association with the brand at the same time. Winning at life!

Given that we spend so much of our lives as consumers with headphones on our ears, it seems that there really is a golden opportunity for brands and musicians to partner up and for businesses to reach people in a new – and fun – way.

It’s becoming increasingly difficult for companies to keep people’s attention for long, given just how much stimuli they’re bombarded with on a daily basis. So, trying something new is certainly wise and it might be that sonic branding is the best way to go about this if you’ve tried other strategies and want to up your game.

If you need any help, get in touch with Buckinghamshire media relations company Flourish PR. We’re experts in our field and more than happy to answer any questions you might have.