5 Top Tips For Marketing To Generation Z

First of all, let’s clarify what we mean by Generation Z… No doubt you’ve all heard the term ‘Millennial’ countless times over the last few weeks and months, probably more times than you’d have cared to in fact…

Well, Generation Z is the next demographic after Millennials, people born between 1995 and 2010, and while you might not think that there would be a huge difference between the two groups you would certainly be wise to adjust your advertising and marketing strategies a little in order to appeal to this younger market.

Don’t discount Generation Z from your campaigns because they’re just starting to come of age and most definitely do have their own buying power… and it’s most certainly worth remembering that this demographic are digital natives, having grown up in an online world. The way they buy and consume is different to older generations.

So what can you do to ensure that you’re making the most out of your campaigns to target Generation Z? Here are a few top tips from the Flourish PR team.

Keep up to date with digital trends

Remember that this demographic has grown up sharing everything online and social media rules the roost where they’re concerned. As brand marketers, you need to ensure that your strategy is relevant and on point, demonstrating that you’re an active member of these communities to boost engagement.

Be authentic

Generation Z isn’t looking to be marketed to – you need to collaborate and market with them. They’re looking for genuine and authentic conversations with brands, and it’s important to bear this in mind when it comes to devising your next ad campaign.

Back important social causes

You need to work out what your brand stands for, and convey this clearly to your new audience so that you don’t have to worry that your brand message will be misinterpreted or deemed irrelevant to what this group is looking for.

Work with influencers

Try to find relatable influencers that fit in with your brand message, as recommendations from these will certainly have an impact on buying decisions.

Try out YouTube this year

If you’re looking for a new year’s resolution for 2019, make it getting to grips with YouTube. This channel is especially important for Generation Z and you’ll find lots of them on there. Creating your own channel will mean you can reach hundreds of thousands of people with relatively little effort. Think entertaining, think useful and you really can’t go wrong.

Need more help w ith social media PR ? Get in touch with us here at Flourish PR today.

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Sarah A • January 17, 2019

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