4 Digital Marketing Trends To Look Out For In 2019
A brand new year is hot on our heels. If you haven’t started planning your approach to digital marketing in 2019, then now is the time to do so and our Thames Valley based team can help you.
Checking out the latest top trends for digital marketing ahead of time is certainly a good move, as it means you’ll be ahead of the curve, getting the jump on your competition and getting those all-important click-throughs, enquiries and product sales. So, with that in mind, here are some of the trends expected to be big news next year, social media platform by social media platform. Enjoy!
IGTV is Instagram’s video platform, announced back in June, that’s dedicated to vertical video playback and available exclusively to smartphone users. If you’re planning on targeting a mobile-only audience in the near future, this would be the perfect choice.
This post on Social Insider will show you how some big-name brands are already using this service to their own advantage. Netflix, for example, posted an hour-long video of Riverdale actor Cole Sprouse eating a burger to announce the launch of a new episode… receiving an impressive 500,000 views and counting.
A few years ago, Twitter parties were all the rage, but they faded into obscurity somewhat – probably because of advances in technology that meant tactics using the likes of augmented and virtual reality took centre stage.
But Twitter parties are going to be back with a vengeance in 2019 and you can corner the market by practising your party skills now. They’re basically just live chats using the Twitter platform and a hashtag so it’s easy for people to find and join in the conversation.
There are all sorts of different ways you can use ads on Facebook these days so play around with them and have some fun. There are carousel ads, for example, which allow you to use multiple images and unique selling points in one go.
Or you could make use of slideshow ads that load quicker than other types, which means they’re less intrusive on a user’s browsing experience, the perfect choice if you’re a small business keen on creating more video.
Snapchat
Ephemeral content will continue to be popular going into next year and Snapchat is one of the best platforms upon which to hone your skills in this area. Stories only last 24 hours before disappearing and it’s the perfect way to show off behind-the-scenes content because it’s so informal.
Despite this informality, however, viewers love this kind of content because it’s authentic and real, so don’t be scared to give it a go. It’s also mobile friendly and it could be the perfect way for your brand to reach your customers moving into 2019.
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