How To Increase Your Website's Search Engine Optimisation
Highly targeted key words versus an organic approach
Search engines like Google value content. They trust websites that have quality, unique and relevant content. With the rising demand for great websites, search engines have become even more stringent in their evaluation processes to weed out inferior sites from their index. When a site appears lower in the search results for any given keyword, it means there is less value on that page compared to other pages with a higher rank.
Therefore, the best way to kick-start your SEO strategy would be by doing the following:
●Identify your target keywords
●Develop keyword-rich meta titles and descriptions
●Flesh out your keywords with keyword optimisation tactics
What helps websites rank better in search results?
When looking to increase your website's SEO rank, you should first make sure that you are ranking for the keywords that you want to rank for. Keywords are important because they give search engines an idea of the type of content that is found on your site. Without keywords, it becomes difficult for search engines to determine what your site is about.
As a bonus, keyword optimisation tactics like optimising meta titles and descriptions help websites rank better in search results by adding value to the page.
●Identify your target keywords
●Develop keyword-rich meta titles and descriptions
●Flesh out your keywords with keyword optimisation tactics
Keyword Research
The importance of keyword research cannot be stressed enough. It is vital to get your house in order before you start any campaign and that starts with knowing what the search engines are looking for when they crawl the web. You should start by identifying keywords that potential customers might use to find your website, or those which have been searched for a lot recently. Then you can begin to build a keyword-rich webpage that appeals to your target audience.
Developing Your List of Keywords
The first step to creating a successful search engine optimisation strategy is to develop a list of keywords. This should be done with the help of your digital marketing team or use tools like SEMrush and Ahrefs to do it yourself. After you have your list, the next step would be to write them down. Next, you would want to organise them in some way that makes sense for you. You could create a spreadsheet with lists of keywords in columns and notes about how certain words relate to each other at the bottom. Or you could use Google Sheets for this purpose as well.
You will also want to build out your keyword research using an analytics tool like Google Analytics or Optimizely's Optimizely platform. The goal here is to understand how people are searching for your website and what they’re typing into those searches (e.g., “SEO Thames Valley”). Once you have a good understanding of what people are asking for from your website, now it’s time to start building out content that engages users while meeting their needs with relevant keywords across every page.
Videos and Blogs
The most effective way to increase your website's search engine optimisation is to produce quality content for your site. To make this strategy as effective as possible, you should use videos and blog posts. Videos and blogs are proven to be the most engaging for users because they provide a visual experience in addition to textual.
Videos also offer a fast-track solution for your website's SEO strategy since videos are considered part of the content on the page. People will not only view this video, but they will also click through to view more videos on your site. If you have an interesting video that provides value, then people will stay longer and give your website a chance.
This can be achieved by using video marketing tactics such as adding thumbnails of attractive photos in these videos, using video meta titles and descriptions, adding subtitles, providing user ratings, and adding social media sharing buttons.
Use of Internal Linking for SEO
Internal linking is an important tactic for SEO. The primary function of internal linking is to bring back the valuable content on your website and make sure that it's accessible for search engines to index. This will not only increase your click-through rate, but it will also strengthen the relevancy of your site in search results.
For example, let’s say you own a website about tennis racquets. Your primary section of content is a blog post entitled "Tips on Buying Tennis Racquets." To make sure this article appears at the top of any relevant search results, you should add internal links to other pages with high-value content related to tennis racquets. For example, you could add internal links targeting keywords like "best tennis racquet," "tennis racket" and "best price."
Avoid Over-optimisation
One of the most common SEO mistakes is over-optimisation. There is a fine line between aggressive and intelligent optimisation. The line becomes blurred when companies try to use too many tactics or when they are not adequately implementing them. This can lead to issues like keyword stuffing, which is illegal in some countries and penalties from search engines. Over-optimisation can also make your website look spammy, especially if it’s done incorrectly. In order to avoid these pitfalls, focus on a few high-value keywords that have good search volume, are easy to rank for, and impact your bottom line. Focus on building content around those keywords instead of trying to force other low-value keywords into your content strategy (e.g., keyword stuffing).
Conclusion
If you want to improve your website’s search engine optimisation and overall rankings, you need to know and understand the difference between the two key approaches to make the most of your time and resources.
One approach to search engine optimisation is based on the idea that you need to optimise your website using highly targeted keywords. You then need to use other tactics like SEO-friendly images, backlinks, and other SEO tools like keyword density checkers to tell Google what your website is about. This approach is often used in North America.
An alternative approach is based on a more organic system. Here adopters of this approach believe that search engines should rank websites based on quality content and design.
The main difference between these two approaches is that the first approach often involves a lot of work and the second approach is more of a natural organic process. It’s essential to understand the difference between the two, so that you can decide which strategy will work best for your business.
