Monthly Round-Up - June 2022
Monthly highlights for Flourish
- June provided a springboard for fundraising for our charity partner, Myocarditis UK. Jansons Property hosted their annual fundraising and business networking event, at Dorney Lake in Taplow. Ten teams of rowers made-up from local businesses took part in the charity fundraising day, with Anderson HollandGreen sailing away with the Jansons Rowing cup for a second year in a row.
- Earlier in June, Andy Jansons, the chairman of Myocarditis UK, took part in a live radio interview on River Radio. Joined by The Nic Willoughby Fund, they highlighted the fatal heart condition with their aim of raising awareness of the symptoms.
- This month we also celebrate ETL’s successful rebrand and launch campaign. Now called Lexica, they are a leading specialist consultancy, supporting health and life sciences organisations in the UK and internationally. We are delighted to be able to support them on their journey. https://www.lexica.co.uk/
Industry Advice
We’re now half way through 2022, and it is a great time to reflect on the first half of the year and plan for the months ahead. Summer months can often feel quiet with clients and journalists away on holidays, so take this time to revisit your annual marketing and PR plans.
- Is your website up to date, looking fresh and
reflecting your current offering?
- Having a strong website is crucial in reflecting a brand’s identity and its aims. A strong website draws customers in, making them more interested in looking further into your business.
- Take another look at your marketing plan and
check you are still on track.
- Are the original marketing plans being followed, are they up to date and effective?
- Has your social media activity trailed off?
- Social media content changes rapidly. What you planned in terms of content at the beginning of the year may need to be updated. Don’t forget to monitor and benchmark your social media performance. Do your KPI’s need adjusting? How can you boost engagement in the second half of the year?
- Have you had some recent news that you would like to shout about?
July Preview
- Looking ahead to July, we will be focusing on Christmas. Before you think we have gone mad, in the world of PR the Christmas magic happens in July. So, if you are an emerging consumer brand looking to make an impact this Christmas, make sure you start pitching now for those long leads such as the Christmas gift guides and stories. For more advice, drop us a line and see how we can help.
Rhys Payne • June 29, 2022
Public relations (PR) is not a new invention. In fact, the precursor to modern PR can trace its origins back centuries to the early days of mass media in the late 19th and early 20th centuries. Of course, the world has changed considerably since then and the arrival of the internet forced the PR profession, along with many others, to evolve once again. This is when digital PR entered the frame. What is digital PR? As its name suggests, digital PR specifically focuses on reaching your customers in their online worlds. It’s not the same as digital marketing, but digital PR activities should tie in closely with your broader marketing strategy. Digital PR is all about starting conversations with your audience and making sure they see and hear from you in an increasingly noisy online environment. That means it needs to be carefully targeted to ensure it not only reaches the right people but that it also delivers the right message. In this way, it is not dissimilar to traditional PR, which involves placing clients in relevant print publications or broadcast shows to widen their reach. However, in the digital world, life works slightly differently. This means targeted campaigns are particularly important and the messaging you use needs to be adapted for different channels.
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In sub-Saharan Africa, an interesting relationship takes place hippos and oxpecker birds (honestly, bear with me on this one). The hippo needs help with the ticks and parasites that live on its skin and the oxpeckers help out by picking off the parasites and eating them. The oxpeckers get what they want – a tasty meal. And the hippo gets cleaner, healthier skin. It’s a win-win situation. It's impossible to say whether either species values the other—but each undoubtedly plays a vital role in the other's wellbeing. This example of mutualism often comes to mind when people talk about the relationship between journalists and PRs. It’s a case of mutuality, without question, but there’s often a simmering animosity between the two. To generate truly effective PR you need to understand the needs of both sides. And that’s where Flourish excels.
