New recruit to team Flourish

A big warm hello from myself, Georgina Henshall! I’m the new recruit to the lovely team Flourish and I couldn’t be happier.

So let me tell you a little bit more about myself; where did it all begin for me?

I always knew I wanted to be in the creative industry and after studying Graphic Communication with Typography BA at the University of Reading I was lucky enough to already have had a lot of first hand experience of working on live briefs under my belt. I wasn’t the most confident student, but with the support of some of the most well respected lecturers in the industry to date and having also won a design competition gaining me a placement at a top London agency along the way (which I actually only entered for the runners up prize) it didn’t take me long to find my comfort zone and what I enjoyed doing the most; branding and typography.

Wanting to experience a more hands on approach to design after 4 years of working on screen, I took a placement at a letterpress studio in London where I would shadow the owner in creating some of the most beautiful hand typeset letterpress printed pieces I have seen to date. It was only after this placement I could fully appreciate the hard work and attention to detail that went into each job, which I found to be a huge learning curve and something that I like to reflect throughout all of my design work to date.

Although I have worked on a lot of digital projects over the years, print design has to be my favourite and what I find the most rewarding. Whether it is rebranding or creating the initial identity for a new company there is nothing more satisfying than watching the brands you create “flourish” and seeing your own design out in the real world on cars, shop window graphics and even in in-flight magazines (proud moment).

My decision when I was asked to join Flourish was a very easy one. Having originally designed the branding from the start to going on to work alongside the team throughout many other projects over the years, it was an opportunity I couldn’t refuse. …Made even easier as well with the fact everyone being a strict coffee drinker (and g&t lovers) so I think I’ll fit in just fine!