5 Online Reputation Management Tips For Businesses

A mistake that brands often make – a forgivable one, but a mistake all the same – is to neglect the concept of reputation management until something negative happens and they are forced to implement a damage control strategy. If this sounds like the kind of policy you and your company have in place, your success in the 21st century is going to be incredibly limited and you won’t get where you want to be.

The trick to getting it right from the outset is understanding that you’ve got to be more proactive and less reactionary if you’re going to overtake your competition and stay well ahead of them now and into the future. Here are some top tips to help you win over the online world this year.

Have an optimised press kit at the ready

Being transparent is a brilliant way of making an excellent first impression so perhaps consider having a press kit somewhere on your website, where people can go to find out all sorts of facts about your company, as well as any photos and videos that you might have.

Journalists particularly like it when they can find facts and company timelines with ease – so ensure they have as much info at their fingertips as you can.

Prioritise positive online reviews

Every single business out there will have bad reviews and unfortunately, people are far, far more likely to leave negative feedback on the internet than they are positive… but don’t lose heart!

You can take matters into your own hands and actively pursue positive reviews. If you know you have happy customers don’t be afraid to get in touch with them and ask them to write something nice about you online.

Bear in mind, that having more positive online reviews will help to protect you against the impact of one bad review.

Have a good About Us page

These days, consumers want to know who they’re dealing with, who they’re supporting and who they’re spending their money with. You must have a good About Us page on your website so that they can find this all out with ease. Include photos if possible and a little bit of personal info about your team to increase trust in your brand.

Monitor your online activity

You’ve got to know what people are saying about you to be able to manage any problems as soon as they arise and to adjust your processes and procedures accordingly. Use tools such as, Twitter Search, and both Google and Yahoo alerts to keep on top of it all.

Run a blog

Blogs are helpful for all sorts of reasons (a topic we’ll discuss in depth in our next post on, you guessed it, our blog!) but they’re perfect for helping to prevent bad publicity. If something does happen that could impact your brand, take to the blog to issue a statement before anyone else can break the news.

Do you need reputation management in London? Get in touch with us today to find out more .

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Sarah A • September 26, 2018

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