Why Go Fully Digital With Your PR Activities?
Although the world has gradually been becoming more and more digital, at least in a business sense, 2020 has forced the transition to happen much more quickly than it otherwise might have done.
With everyone suddenly working virtually and from home, the shift towards digital activities in all areas of business became essential.
Digital PR is an area that allows organisations of all sizes and types to get their message across and reach their desired target audience. If you haven’t already gone fully digital with your PR activities, why should you consider doing so?
An article for Business Matters Magazine recently highlighted the main reasons why the future of PR is digital.
When it comes to PR events, going digital can allow you to reach a much wider audience than if you were limited on who could attend by simple geography. This can be especially beneficial for any business that wants to go from being local to being global.
Well-run virtual PR events can catapult your brand into new markets and help you build your reputation in your chosen niche.
The news provider also pointed out that another advantage to these digital events is that you’re not limited on guest numbers either. This could allow you to reach out to more people and spread your message that bit further.
Virtual PR events also allow you to have more control than you might in a live in-person event. For instance, you could give yourself greater control over the situation by using pre-recorded videos to share some of your content with your attendees.
You could also find that the virtual setting lends itself better to product demos than the physical world does, especially if the product you’re sharing is a piece of software or an app, for instance.
It’s also important to combine the digital PR you’re doing for any event with any other marketing and PR strategies you’re using. Social media strategies are particularly complementary to digital PR events.
Use social media to your advantage to not only share the details of your product, but also to promote attendance at your virtual events.
All Business recently offered some additional advice that businesses that are just dipping their toes into digital PR might want to bear in mind. Among the tips is to make sure you include backlinks in your digital PR materials, but especially your press releases.
You can also combine different types of PR materials to present a well-rounded pitch or campaign. For example, the publication suggested that you have a solid digital press release to send to journalists along with any thought leadership piece you propose.
This will lend credibility to your work and provide the journalist with useful background information in the process.
Thought leadership content can be particularly valuable for building your brand’s value and making more people aware of you as an expert. The news provider also shared figures showing that almost half of execs and decision makers believed thought leadership pieces led to new business for their company.
If you’re feeling a little out of your depth in this new virtual world and want some help with digital PR in Buckinghamshire , contact us today.
