Top Tips To Optimise Your Social Media Strategy
By now you’ll know that your online marketing is vital for your business’ success. You might have a blog on your website, regularly be putting out digital press releases and feel as though you’re on top of content creation in general.
However, have you considered whether your social media strategy could use a bit of work? There are a number of steps you can take to make the most of your social media channels, as Kristopher Jones, founder and CEO of SEO at LSEO, recently explained in an article for Forbes.
Often it’s easy to treat social media as an afterthought, or to be overly casual about how often you’re posting and what content you’re sharing because of the more informal nature of these platforms.
By doing so, you’ll be missing out on all the benefits that having a social media presence can have for your brand.
Mr Jones’ first tip is to establish goals for your social media marketing. He explained that these goals will then help to determine your social media strategy. As examples, he suggested a goal could be growing brand awareness, driving new sales or increasing traffic to your website.
He noted that which goals are most appropriate for your company will depend on what stage of development your business is at. As a startup, for instance, you’ll be more likely to be focused on growing brand awareness, whereas a more established business might be looking more closely at sales.
Social media is all about people communicating with people, so you need to know who you’re talking to in each interaction and with each piece of content so that you can tailor it accordingly.
Defining your audience won’t only dictate how you speak to them and what you share, but also where you focus your efforts. After all, it’s no good spending lots of time and money on Facebook marketing if the majority of your target audience prefer to use TikTok.
Coming up with content for your social media channels should be based on who you’re targeting and what you want them to do after seeing a post. You can use analytics data to help you here, as this will allow you to see what posts have performed well in the past.
An article for Business2Community recently highlighted just why social media is so important for businesses in this day and age, noting that it’s an excellent way to reach a large number of people very easily.
It also allows you to target customers who are not geographically close to you if this is something that your business can support.
According to the publication, social media is particularly useful for building brand awareness when you are a new business, because of the reach it offers and because it allows people to get involved in genuine conversations about your brand and products.
Sharing stories is an especially good way to make the most of these platforms if your primary aim is to build brand awareness, it added.
If you feel as though you could do with some help and guidance when it comes to your business’ social media, get assistance from our social media agency in Maidenhead to ensure you’re talking to the right people and sharing content that they’ll love.
