Monthly Round Up - May 2022
Monthly highlights for Flourish
- For our monthly highlights for May, we’re celebrating Jansons Property’s feature in Global Banking & Finance Review. Tom Janson commented on the surging build-to-rent market and how it could create emerging opportunities for investors. It’s great to see Jansons sharing their industry knowledge and insights for the world of Finance. See link to article: https://www.globalbankingandfinance.com/could-the-surging-build-to-rent-market-create-emerging-opportunities-for-investors/
- Also featuring in our monthly highlights for May is our charity partner Alexander Jansons Myocarditis UK, who work to raise awareness for the little known heart condition. Myocarditis is an inflammation of the heart muscle which puts strain on the heart and tragically can cause fatal heart attacks. This month we were able to speak to some of the inspirational people living with myocarditis, to hear their story and how they are involved with the charity today. Make sure to look out for coverage on their stories, which we will feature on our social media channels.
Industry Advice
Each month we will be sharing some industry insights and advice that we have learnt over the years working in PR and brand communications. This month will focus on the best time to send a press release to secure coverage with journalists. Although this will not be the same for every journalist, there are certain trends we have seen over the years that create the best opportunities to secure coverage.
Firstly, when is the Best Day?
- According to A/B test carried out on people’s emails working within in the publishing industry, the best day to pitch out a press release is Thursday. Tuesday and Wednesday are the second-best days.
- According to Review42 ‘On Thursday, the open rate is 27% , the highest throughout the week. This is followed by Tuesday, with 19% of emails getting opened by journalists and editors’.
- When not to send it is a busy Monday or on a lazy Friday!
When is the best time?
- Review42 says that statistics show that between 10am-2pm are the best time to send a press release with the email rates as high as 42%. After 2pm, after lunch, the rate falls to 15%. So, our advice is to get it in between this time period.
How to tackle sending a Press Release during Holiday season
- It might be common scene to some but avoid sending out a press release the day before a major holiday! Even if it’s the day after a major holiday, unless it is content related, it won’t be noticed.
Looking Ahead into June
- In looking ahead into June, it will be looking to snap up any summertime short wins. While most coverage for the summer will already been scheduled, it’s important to always keep an eye out for short leads and quicks wins to act on. There is still a chance to be featured!
Rhys Payne • May 26, 2022
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