Standing-room only at Master Your Disaster Event
It was standing-room only last month, at the joint event between Thames Valley Chamber of Commerce and ClaireLOGIC in the stunning offices of tech giant’s Datto’s UK HQ in Reading. A carefully chosen panel of business experts including Flourish PR's Harriet Subramanian came together to share best practice; educating delegates about the importance of planning for a disaster.
There was a great atmosphere, as the speakers from across the business community – including IT and technology, law enforcement, public relations, as well as insurance – conducted an immersive agenda of activity and presentations for this sold-out event.
Organised in partnership with the Thames Valley Chamber of Commerce, delegates were absorbed with the important organisational priority of disaster recovery and business continuity – posing the question ‘is your organisation disaster ready?’
The closing Q&A panel was hosted by Datto’s Eric Torres, and featured speakers form Thames Valley Police, Flourish PR, Jelf insurance, and event organisers’ claireLOGIC.
The day’s host, claireLOGIC’s Managing Director, Andre Vaux said:
“We are delighted to have delivered such an exciting and important agenda. Every expert shared their knowledge generously. From technology solutions, right through to appropriate communication and messaging; everything was touched upon.
We’re really looking forward to working with delegates in the future, there are many things organisations can do to mitigate natural and criminal disasters and downtime, helping organisations get the right technology and policies in place to ensure their businesses are protected is what we do everyday”.
Flourish PR • October 18, 2019
Since 2013, Flourish PR has been helping companies and individuals amplify their visibility through expertly crafted public relations strategies, compelling press releases, and perhaps most crucially in today's climate healthy backlinks. As SEO becomes increasingly competitive, it's easy for even established brands to fall behind in search rankings. While algorithm updates and AI-driven search continue to shift the digital landscape, one thing remains clear: quality backlinks and credible media coverage are still among the most effective tools for sustainable SEO growth. While sharing the knowledge below, we still maintain the importance of having a professional agency with extensive industry experience.
If you're still trying to game the system with marketing shortcuts, it's time for a reality check. As AI-powered search evolves at lightning speed, clever tricks and quick fixes just won’t cut it anymore. In the same way that stuffing keywords into your website no longer wins you SEO dominance, attempting to cheat your way to the top of AI search results is a strategy doomed to fail. The good news? There is a smarter, long-term way to thrive in this new landscape—and it's all about building trust, credibility, and consensus online. At Flourish PR, we believe the best way to achieve this is through a blend of strong public relations, expert positioning, and consistent digital marketing. Here's how it works.
Let’s Be Real – You’ve Asked ChatGPT for “Help” and Got Gibberish You open up ChatGPT with caffeine-fueled optimism, type in: “Write me a PR plan for a product launch.” And boom. You get a cookie-cutter wall of text that sounds like it was written by an over-caffeinated robot who’s watched too many episodes of The Apprentice. Here’s the truth: ChatGPT is a game-changer—but only if you know how to talk to it properly. Think of it like the world’s most enthusiastic intern: full of potential, but it needs clear direction, structure, and a bit of charm to really deliver. At Flourish PR, we use ChatGPT as one of the many tools in our kit to work smarter, not harder—whether we’re building a brand story, creating high-converting content, or whipping up digital marketing strategies that make clients go, “YES, this is what we needed!” In this blog, we’ll show you how to prompt ChatGPT like a pro, with a complete, step-by-step breakdown, some cheeky tips you won’t find on Reddit, and video links so you can actually see this in action. Ready? Let’s go.
Introduction: The Game-Changing Marketing Strategy You Need in 2025 If you’re still running PR and digital marketing campaigns the old-school way—spending hours manually scheduling posts, writing press releases from scratch, and analysing campaign data with a dozen different spreadsheets—stop. Just stop. Marketing in 2025 isn’t about grinding away at repetitive tasks. It’s about working smarter, not harder. And guess what? AI is your secret weapon. At Flourish PR, we don’t just talk about the latest marketing trends—we use them to supercharge brand awareness, engagement, and conversions for our clients. AI has completely transformed PR and digital marketing, making it easier than ever to plan, create, execute, and track campaigns with precision and speed. So, if you’re a business owner, marketing manager, or CEO who’s tired of feeling overwhelmed by marketing, this is your AI-powered cheat sheet. And if you don’t have the time or the right team to execute it yourself, that’s where we come in.
Imagine launching an incredible campaign only to hear… crickets. Or waking up to a PR nightmare unfolding in real-time on social media. The way businesses communicate, manage their reputation, and build relationships has evolved dramatically. In 2025, PR isn’t about playing defence—it’s about being proactive, data-driven, and purpose-led.
Ever feel like your business is shouting into the digital void, struggling to cut through the noise? In 2025, it’s not just about being seen—it’s about being heard, understood, and remembered. Welcome to a new era of digital marketing, where creativity meets cutting-edge technology to forge genuine connections with your audience. At Flourish PR, we believe in turning the complexities of the digital world into opportunities for growth. Whether you're a business owner, a marketing manager, or a creative mind looking to make an impact, this blog is your guide to harnessing the latest trends—from optimising for voice search and AI-driven SEO to leveraging social commerce, user-generated content, and personalisation at scale. Get ready to explore strategies that don’t just deliver messages but create memorable experiences, driving your business forward in a truly dynamic way.
Scaling a business in 2025 means embracing innovative approaches that blend creativity with proven methods. At Flourish PR, we understand what it takes to help UK businesses grow. As a trusted marketing and business growth partner, we specialise in PR, brand, digital marketing, and more. Here are seven proven strategies to help your business reach new heights in 2025:
The Future of Tech PR in 2025 Tech PR is no longer just about innovation—it’s about trust, ethics, and differentiation. In this blog, we’ll delve into the key challenges facing technology companies in PR and marketing and how Flourish PR can help you navigate these hurdles with impactful campaigns, strategic branding, and innovative events. The tech industry is evolving at lightning speed, creating both opportunities and challenges for brands striving to remain competitive. From scepticism surrounding AI ethics to the complexities of communicating innovation effectively, 2025 is set to test the ability of tech companies to balance cutting-edge advancements with public trust and clear messaging. Below, we explore these challenges, their implications, and how Flourish PR can help your tech business succeed.
The Future of Green Energy PR in 2025 Green energy companies are driving the future, but with progress comes challenges. PR for the renewable energy sector in 2025 must focus on proving impact, building trust, and connecting with eco-conscious consumers. In this blog, we’ll explore how Flourish PR can help your brand thrive in a competitive and scrutinized industry.
The Future of Healthcare PR in 2025 Healthcare PR is evolving fast. As the industry faces a growing trust gap, complex messaging challenges, and the need to humanize innovation, public relations has never been more important. In this blog, we’ll explore the biggest PR and marketing challenges in healthcare today—and how Flourish PR can help your brand overcome them with innovative campaigns, digital marketing strategies, and impactful branding.
