Why Do the Younger Population Source Their News Through Snapchat?
The younger generation is
constantly changing, developing new and exciting ways of living. The use of social
media is key example of this, whereby 3.96 billion people use social media
today, which accounts for roughly half (51%) of the global population. [1]
The News is filtered through all types of Social Media platforms, by why is it that the younger population gravitates towards sourcing their news from Snapchat?
- Snapchat also allows for a maximum of 10 second per chunk meaning there is constantly new feeds. Therefore, out attention span has decreased as we are constantly thrown many different news simultaneously.
"The results showed the average human attention span has fallen from 12 seconds in 2000, or around the time the mobile revolution began, to eight seconds." [2]
- Snapchat treats the news in a manner that no other platforms treat it. It is beginning to carve out its own genre, its own new niche, which the youngers find appealing.
- Snapchat is an excellent supplement for people who want to consume this new variety of news, but also to tailor the news to what they want to see, as if they are their own new editor.
- Snapchat stands out in giving the consumer the feeling of actually being there, of having experienced it themselves, which other news forms do not strive for and do not achieve.
- Snapchat's story shows you those same things, but from the multitude of first-person perspectives that give you a totally different scene. For example, an article about what special guests came out at a music festival like Coachella has nowhere near the same impact as actually watching those guests come out via a Snapchat story. Instead of merely informing yourself, Snapchat simulates experiencing it.
This creates the younger generation to gravitate towards Snapchat as there is a more emotive and exiting feel to reading the news, rather than a formal way. It is a visual way of watching the news.
I believe Snapchat is and will continue to be an interesting and beneficial news source, not because it does news better than existing platforms, but because it offers an entirely new, first-person variety of news, which keeps the excitable brains of the young population entertained.
" 10 billion: Snapchat videos delivered daily " [3]
[1] Sourced at: https://backlinko.com/social-media-users
Rhys Payne • June 30, 2021
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