What Is A Brand Ambassador & How Do You Get One?
You’re sure to have heard the phrase ‘influencer marketing’ over the last few years and it’s really come to the fore thanks to social media platforms taking centre stage. There are all sorts of people from all walks of life actually making a living for themselves through blogging, vlogging, tweeting, posting… and a lot of that is down to the support that they’re offered by brands, big and small.
But in reality, influencer marketing has been around for quite some time, although you might well have come across the concept in the past under the guise of brand ambassadorships. This is a kind of marketing campaign that will put your brand and its key messages in the hand of someone with influence, someone who can successfully represent the culture of your business to the general public.
It’s essential that you find the right kind of brand ambassador that fits your business profile perfectly
, or the campaign won’t be as successful as it could be. A good ambassador will be innately professional, someone who will treat their new role as if they’re a fully-fledged part of your company – even though they’re not technically employed by your brand.
Remember that whoever you partner up with will be representing your company, talking about you and encouraging other people to invest in your goods and services… so do make sure the person you’re going to align yourself with won’t embarrass you or bring your company into disrepute. They should share the same values as you and you should have processes and procedures in place just in case you do need to distance yourself for some reason.
They should also have a good understanding of the world of marketing themselves, since that’s going to play a big part in what they’ll be doing for you. It would also be very useful indeed for them to have a strong social media presence because from your perspective you want to reach as many people as you can across numerous platforms and channels.
So how can you go about finding one for yourself? Just because someone leaves you a good review online doesn’t mean they’ll cut the mustard in this regard. You need someone passionate enough about what you do that you can turn to them repeatedly when you want to showcase something or have some news shared somewhere. Brand ambassadors are those who will wax lyrical about your company for a prolonged period, not just once or twice.
Take a look at your current followers to see if you have anyone who would fit all the necessary criteria. Happy customers are a good choice although if they lack experience in this arena you may need to give them content for them to share.
Whoever you choose, remember that gratitude goes a long way so make sure they receive just rewards for the work they do on your behalf.
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