Tying the Knot

Myocarditis UK , our charity partner for 2022, and BOING have geared-up for one of the busiest days of the year, Valentine’s Day, with a brand new partnership announcement to help raise awareness and drive fundraising efforts for the rare heart condition, myocarditis, which can cause the sudden death of young and fit people, if left untreated.

Since 2013, the Myocarditis UK charity has worked hard to create awareness for myocarditis both in the public eye and amongst medical professionals as, in many cases, the disease is treatable if diagnosed. Unfortunately, however, if left undiagnosed it can cause fatal heart attacks, especially in people who are particularly active. Myocarditis is responsible for the sudden of death one young adult per week in the UK. In adults, it affects 50% more men than woman and is the 32nd leading cause of Sudden Death worldwide.

As a leading gift brand, BOING is constantly innovating to provide its audiences with unique gifts for every holiday – big or small. Valentine’s Day is no exception as the brand taps into one of the top ways to show people you care with its high quality, unique and vibrant rope and leather bracelets and key fobs with silver and steel clasps, made using genuine climbing and sailing ropes. And BOING will be offering 10% off a selection of its bracelets and key fobs, while also donating 10% of these sales to the charity, using the code MYHEART10 until the end of March 2022.

Head of Myocarditis UK Development and Fundraising, Sarah Baker, said: “It’s so great to be launching this partnership with BOING, as much of the work we do with Myocarditis UK revolves around raising awareness for this little-known disease. Our goal is for both the public and the medical community to be informed about the symptoms and what questions to ask of their healthcare professionals.

“We are also passionate about raising the importance of heart screening and heart care amongst young athletes – especially those at semi -pro and pro level as implementing regular screening after athletes have taken time off for illnesses, especially viral illnesses, can help prevent as many tragic, fatal cases as possible. Partnerships like this are such a useful way to achieve this level of awareness.”

Founder of BOING Jewellery, Kerry Harvey-Woodhead added: “We honoured to be partnering with Myocarditis UK to help amplify the charity and to bolster its fundraising efforts. It’s such an important cause to be working towards, and as much of our customer base live highly active lifestyles, it’s a fantastic opportunity to raise awareness with young, active people.”

Not only will the partnership aim to help fundraise money for the vital research into the disease, but crucially, raise awareness among the public. This awareness is an essential part of Myocarditis UK’s work, as the rare disease often presents as prolonged flu-like symptoms and will go undiagnosed and untreated in many cases.

The difficulty in diagnoses lies in the way myocarditis often presents as something else, and the symptoms mimic other illnesses. Especially in young people, it presents as ongoing flu-like symptoms, fatigue, or even as anxiety. This makes it difficult for doctors to diagnose as in many cases, individuals are healthy, fit and regularly active.

To find out more about Myocarditis UK and how you can help please visit the charity’s website at https://myocarditisuk.com.

WHAT IS MYOCARDITIS?

Myocarditis means inflammation of the heart muscle. In the United Kingdom, one young person dies suddenly each week due to undiagnosed myocarditis. It can affect anyone at any age and is usually related to recent viral infection. The virus may have gone but the immune system over-reacts causing inflammation that can persist in the heart. Other causes include bacterial infections, certain medications, toxins, and autoimmune disorders.

ABOUT BOING

BOING Jewellery is a British brand made in London. They are unique in their creative use of climbing and sailing rope, reflecting quality and practicality. BOING value the world of outdoors, incorporating extraneous sports and adventuring, being diverse in targeting both men and women. Although being practical, BOING offers a sense of luxury to their products with their range of precious metals and materials. BOING is not just for the country, but for the London city glam, featuring as a high-end accessory.