Seize the PR Advantage: Embrace 'Christmas in July' Strategies for Maximum Media Exposure

In the fast-paced world of PR, staying ahead of the curve is crucial for success. A vital aspect that savvy PR professionals should not overlook is aligning with the rhythm of seasonal changes. As we transition into the summer season, our focus surprisingly, but strategically, turns to Christmas – the golden period of opportunity for our consumer clients.

The Advantage of Early Pitching

While it may seem counterintuitive to consider Christmas in the middle of the year, it's the ideal time for PR professionals to gain a competitive edge. Initiating early pitching for Christmas-themed publications can be a pivotal move, propelling your brand’s visibility and boosting future sales. Securing editorial space in Christmas publications is a challenge due to the high demand; hence, being proactive pays off.

Maximizing Your Brand Exposure

Being one step ahead and utilising the 'Christmas in July' strategy opens doors to an array of opportunities. With numerous publications and media outlets initiating their Christmas content planning well in advance, seizing this opportunity allows you to pitch your ideas early. This strategic move enhances your chances of securing prime editorial space, maximizing your brand's exposure during the lucrative holiday season.

Nurturing Journalist Relationships

Furthermore, this forward-thinking approach can foster better relationships with key journalists. Building these relationships requires time, effort, and a strategic approach. Engaging with journalists early ensures thoughtful and effective communication, increasing the chances of successful collaborations and gaining favourable media coverage.

Missing Deadlines isn’t the End

Even if you miss deadlines for certain publications, all is not lost. Long lead national publications may have their Christmas content in place, but regional monthlies, weeklies, national newspapers, and supplements are still scouting for captivating Christmas content. Online publications and blogs, with their flexible publishing schedules, also offer excellent avenues for getting your content out there.

Early Festive Planning Across Sectors

Regardless of your industry – be it retail, hospitality, food and beverage, or another sector, adopting the 'Christmas in July' strategy can spark interest and engagement, garnering valuable media coverage during the Christmas season.

If you are a consumer brand who is looking to kick start their Christmas campaign, don’t hesitate to get in contact at hello@flourishpr.co.uk and see how we can help grow your business.

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Rhys Payne • July 19, 2023

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