Lovebombing: Developing a Daily Process of Engagement

Stronger connections benefit business. From strategic alliances and sourcing investment to business growth and development, regular engagement with your target audiences will make a positive impact on your business. When the heat is on at work and teams are under pressure this is an area which often gets pushed aside, so putting a system in place for daily engagement with your audiences is important.

Developing a daily process of engagement does not have to be complicated or onerous. It can be as simple as identifying 5 key influencers and ensuring you make regular contact with these people. Influencers are people who will help you develop your business in some way, shape, or form. They may, for example, be excellent at introductions to venture capitalists, or a journalist covering your area of expertise.

Don’t forget target audiences and engagement is not limited to external audiences. Often the biggest advocates are those people who sit right next to you each day … employees. ‘Employee engagement’ is the catch phrase de jour as Britain exits recession and employers are keen to hold on to talented people. BUT, involving and appealing to employees should not be something which is left to chance or a post-recession activity.

Employees are the backbone of your organisation and will voluntarily publicise your business if they are happy working there. One of the first things people ask at social gathering is, ‘what do you do?’ A happy and engaged employee will not only say what they do but they will praise where they work. Employees should be on your top 5 influencer list and are a good place to start regardless of the size of your business.

At Flourish PR, we’re frequently asked the following question:

‘I want to do PR and social media, but I don’t have a budget to hire an agency so what can I do?’

Setting up a daily process of engagement and lovebombing your influencers is a good place to start. In June, we are hosting with our partners, Brightspark Consulting , a 1 day PR & Social Media workshop designed to equip you with the latest thinking and techniques to ensure you are running a plan for 2017 that will generate leads and increase sales.

This is not your standard workshop. It’s a hands-on experience where you will gain practice and walk away with a plan, and not just the theory. Places are limited to 15 so that we can give individual attention and craft your strategy.

Book now to confirm your place.

Harriet Subramanian • May 30, 2017

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By Dane Prinsloo • April 24, 2025
Let’s Be Real – You’ve Asked ChatGPT for “Help” and Got Gibberish You open up ChatGPT with caffeine-fueled optimism, type in: “Write me a PR plan for a product launch.” And boom. You get a cookie-cutter wall of text that sounds like it was written by an over-caffeinated robot who’s watched too many episodes of The Apprentice. Here’s the truth: ChatGPT is a game-changer—but only if you know how to talk to it properly. Think of it like the world’s most enthusiastic intern: full of potential, but it needs clear direction, structure, and a bit of charm to really deliver. At Flourish PR, we use ChatGPT as one of the many tools in our kit to work smarter, not harder—whether we’re building a brand story, creating high-converting content, or whipping up digital marketing strategies that make clients go, “YES, this is what we needed!” In this blog, we’ll show you how to prompt ChatGPT like a pro, with a complete, step-by-step breakdown, some cheeky tips you won’t find on Reddit, and video links so you can actually see this in action. Ready? Let’s go.

The Ultimate AI Marketing Hack for 2025: How to Work Smarter, Not Harder

By Dane Prinsloo • March 14, 2025
Introduction: The Game-Changing Marketing Strategy You Need in 2025  If you’re still running PR and digital marketing campaigns the old-school way—spending hours manually scheduling posts, writing press releases from scratch, and analysing campaign data with a dozen different spreadsheets—stop. Just stop. Marketing in 2025 isn’t about grinding away at repetitive tasks. It’s about working smarter, not harder. And guess what? AI is your secret weapon. At Flourish PR, we don’t just talk about the latest marketing trends—we use them to supercharge brand awareness, engagement, and conversions for our clients. AI has completely transformed PR and digital marketing, making it easier than ever to plan, create, execute, and track campaigns with precision and speed. So, if you’re a business owner, marketing manager, or CEO who’s tired of feeling overwhelmed by marketing, this is your AI-powered cheat sheet. And if you don’t have the time or the right team to execute it yourself, that’s where we come in.

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By Dane Prinsloo • February 5, 2025
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Scaling a business in 2025 means embracing innovative approaches that blend creativity with proven methods. At Flourish PR, we understand what it takes to help UK businesses grow. As a trusted marketing and business growth partner, we specialise in PR, brand, digital marketing, and more. Here are seven proven strategies to help your business reach new heights in 2025:

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