5 PR Tips For Startups
Starting a new business is an exciting endeavour but one that’s full of pitfalls for owners, especially if they’re new to running their own company. While they may have an excellent understanding of their own products and know what they want to achieve, it can be very difficult to get new companies off the ground – and all too often this is simply down to a lack of good PR and marketing.
Prioritising PR and hiring an experienced Buckinghamshire PR agency to help you at the very outset will start you off on the right foot , as you’ll need to build up a user base and attract interest from not just customers but potential investors as well. If you’re worried about budget constraints and want to start making inroads yourself before enlisting the services of branding experts, here are a few strategies to try out first.
Identify the best media outlets for your target market
You won’t have the time or the energy to pitch your products to absolutely everyone out there so narrow down the choices to the ones that best suit your goods and services, and where your target market is most likely to be. Find the journalists that work for these publications, follow them on social media and start engaging with them.
Don’t be generic
Journalists will be able to spot a generic pitch immediately and it’s a huge turnoff for them. You need to make the effort and devise specific pitches that are tailored towards the publication you want your story to appear in. After all, media outlets receive so many pitches that it’s no surprise they’ll turn their backs on content that is sent out absolutely everywhere and anywhere.
Know your competition
A great way of getting ahead is by having a look and seeing what your competitors are doing, and if there are any ideas that are worth stealing for your own brand with regards to marketing and communication. Remember that copying isn’t essentially bad and you don’t always have to strive to be innovative in order to succeed. But always measure return on investment so you can see if these strategies are working for you or not.
Network!
Now’s the time to get out and about, getting yourself and your brand involved in as many events as you can. This will help you build up a useful database of contacts but also drive brand awareness, which will prove invaluable when it comes time to launch new products. Hand out as many business cards as you can and always treat every person you come across as a potential new client.
Never give up
Being tenacious is one of the best skills you can have in your arsenal when it comes to PR campaigns and their success. Remember that good PR should be an ongoing endeavour and you shouldn’t really ever stop promoting your brand. Give us a call today if you’d like more help and advice.
