Frequently misunderstood and yet still a vital business function, Public Relations is essentially identifying who your most important audiences are (your publics) and influencing them to leverage business success.
At Flourish PR we all have experience of in-house and agency PR roles across a broad range of business, professional services, health, education, technology and consumer brands and bring that valuable knowledge and honed skills to solve our clients’ business or PR challenges.
Our approach focuses on identifying target audiences, choosing the right communication platforms (online or offline) to convey timely and relevant messages, plus creating an appealing and engaging concept to form the basis of a campaign which ultimately delivers results for our clients. Key services include:
Reputation and brand management – all organizations have a reputation but strategically managing that reputation can reap real business benefits. We undertake reputation audits and research and deliver strategic advice, planning and delivery to help organizations harness the power of their reputation or brand.
Media relations campaigns – creating media relations campaigns that deliver real business impact is a core skill at Flourish PR. Whether for a product launch, rebrand, increased share of voice or a business lead generating campaign, we can pull together the ideas, journalists and coverage that will deliver the right content to your key audiences.
Stakeholder engagement – identifying stakeholders and creating innovative methods to engage with them is at the centre of everything we do at Flourish PR. We can run stakeholder mapping sessions, create stakeholder engagement strategies and put into action a wealth of tactics to improve engagement.
Press office resource – for smaller organizations and those without an in-house PR team we can act as your press office team, dealing with all reactive media enquiries, undertake proactive media relations campaigns, build relationships with key journalists and monitor all activity.
Press release writing and distribution – with a wealth of media relations experience between us, Flourish PR can advise on, draft and distribute press releases that will deliver impressive results.
Online newsrooms and digital PR – we can advise, set -up and maintain an online newsroom to ensure journalists and other key stakeholders are up to date with corporate and product news. We can also review and advise on existing online newsrooms that are not delivering any impact and create creative frameworks for all digital PR to ensure that content is delivering tangible benefits for your business.
Creative news and story generation – turning brand messages and sales pitches into punchy news stories and editorial features is a skill we’ve honed. Understanding what content is needed to generate editorial coverage is something we do best.
Copywriting and content generation – lost for words? We can help you by writing compelling copy for your website, blog, social media platforms, promotional materials, newsletter, case studies and company literature.
Paid, earned, shared and owned media management – as the media business model changes Flourish PR are quick to adapt our media relationships and approach to optimize our clients’ PR spend. We can identify the most cost-effective channels to get your message across and ensure that your audiences are reached with minimum spend.
Sourcing PR assets – from photography and infographs through to design, print and production, we work with several partners to be able to offer a broad range of supporting materials.
Media training and executive coaching – whether embarking on a major repositioning or a focused PR campaign, the Flourish team can work closely with your most senior executives to ensure they are PR ready and on-message. We have experience of working with CEOs, Chairs, executive teams and board members.