PR Account Manager
Job Description
About Flourish PR
This year we celebrate a decade in business at Flourish PR. We are an energetic, creative PR & marketing communications agency based in Marlow, Buckinghamshire. Our offices are located on the High Street where we share a building with like-minded creative business.
At Flourish we champion engagement and influence to deliver commercial benefits for our clients by making their brands the most important in their market. We foster a culture of collaboration and creativity so that our clients benefit from a team approach with sector expertise.
With a growing and varied client base we represent a number of business to business brands in the UK and abroad. We are a friendly bunch of experienced PR and Marketing consultants - approachable enough for an SME to feel that we are not beyond their reach and strong enough to appeal to larger businesses.
Specialties: - Public Relations, Business Development, Marketing Consultancy, Media Relations, Corporate Communications, Social Media, Content, Brand.
The PR Account Manager role at Flourish PR will involve supporting the senior team in the day to day running of client accounts, working closely with clients and colleagues at all levels, and therefore your personality will need to shine as will your ability to think on your feet.
Role
At Flourish we work hard and think big with purpose and persistence. We have a collaborative culture and a welcoming workplace environment.
We work collaboratively across all internal departments (PR, Social Media and Creative) to produce outstanding projects and campaigns for our diverse clients. Our partnerships span across a range of industries including healthcare, professional services, sustainability, technology, property and construction.
Within this role, you will manage and oversee a number of accounts and campaigns, ensuring every project is delivered efficiently and successfully, and service level agreements are met.
You must be commercially minded and creative in nature, and adept at building relationships with journalists, producers, influencers and other partners. You must be forward-thinking, great at managing multiple projects and be proactive at chasing media opportunities for your clients.
As a senior member of the team, you will assist in delivering new business and grow existing accounts.
Reporting directly to our Managing Director and Account Director, day-to-day you will be required to undertake (but not be restricted to) the following activities as part of the role:
- Develop & implement strategic PR campaigns
- Oversee all PR campaigns and manage our PR team
- Assist Managing Director & Account Director with pitching new business campaigns and growing current client accounts
- Develop a wide media network and nurturing key contacts
- Know the who’s who in traditional media & social media
- Work in collaboration with our creative & social team to ensure comms messages for our clients are consistent
Key responsibilities
- Managing new accounts along with existing ones
- Key senior contact for PR clients
- Providing support for agency growth and development of new business pipeline
- Achieving exceptional outcomes for current clients and managing an extended portfolio ensuring consistency of service is delivered in line with company policy
- Championing the agency values and brand
- Formulating communication strategies in conjunction with department leads
Media Skills
- Building and maintaining effective working relationships with key journalists, producers & influencers
- Develop news angles and pitch and place stories confidently
- Work closely with our social media team to ensure seamless delivery of key messaging across our clients’ digital and social media platforms
- Monitor media on a daily basis including newspapers, magazines, radio, TV, online sites, blogs and social media
- Collate, analyse and evaluate media coverage
- Manage events including press conferences, red carpet/opening nights and launches
- Manage photography & videography shoots
- Manage client interviews for your key clients from client briefings to story placement
- Respond quickly to phone calls and emails from journalists/producers/influencers, leaving no stone unturned
- Proactively seek and identify PR opportunities for clients, ensuring the maximum level of coverage is achieved
- Oversee promotional activity for clients including handling competitions/giveaways or collaborations
- A solid understanding of social media and meaningful influencer engagement
Required Qualities
- Highly organised, exceptional time-management skills within a fast-paced PR environment
- Senior experience within a PR agency or in-house position - at least 5 years solid experience
- Business development abilities with track record of success
- Experienced at winning new clients and pitching for business
- Keen networker and adept at building relationships with key influencers and industry spokespeople
- Exceptional written, verbal and presentation skills
- Strong negotiation and delegation skills
- Business acumen with the ability to communicate across departments and represent PR at a senior level within the business
Working with people
The PR Account Manager will also be required to demonstrate the following in their ability to work with people.
- Professional relationships – Developing professional relationships with colleagues and stakeholders, effective listening and verbal/written communication
- Communicating with supervisors/mentors - Ensuring they are aware of work in progress and are briefed when any problems arise
- Team building - Working with teams to achieve goals and promote a motivated work environment
- Networking - Building a professional network of other PR professionals whilst maintaining a professional image
Quality standards
- Follow company and training provider procedures at all times
- Produce high quality work with attention to detail
- Maintain a positive company and personal image
- You may be required to work flexible hours to meet the needs of clients
Skills and experience
- Excellent written and verbal communication skills
- Strong media relations capabilities and a proven track record of pitching and securing earned editorial
- Effective communicator at all levels
- Skilled in Microsoft Office packages and experienced in social media
- Creative
- Organised and able to manage own time
- Flexible and willing to learn
- Strong attention to detail
- Motivated and committed
- A ‘self-starter’ – someone who will use their initiative, be energetic and make the most of the opportunity
- Appreciates and understands the impact that decisions and actions have on the business
- Pro-active and responsive to requirements to clients and colleagues; a team player
- Proven experience in managing your own accounts and being client facing
- Experience in working within an agency and preferably have healthcare sector experience
Educational background
- Ideally degree educated, with demonstrable knowledge-based learning from within a PR agency environment
- Minimum of 3 A Levels or equivalent is desirable
- GCSE A*- C in English or equivalent
- GCSE A* - C in Maths or equivalent
BENEFITS
- 20 days annual leave plus 8 bank holidays.
- Personal development plan- our internal training covers a range of topics from media relations and sales to marketing strategy and brand. We also encourage people to better themselves in areas outside of work and will support them where possible in doing so.
- A close-knit team who will support you through each week.
- A modern workplace with good transport links, freshly brewed coffee, and snacks.
- Fast paced but friendly and relaxed working environment.
- Nest pension.
Future Prospects:
We are keen to find someone who wants to build their career at Flourish and work towards an Account Director role.
Working week
Monday to Friday 9:00am to 17:30pm
Salary Band
£28,000 to £35,000 per annum subject to experience
Company Name
Flourish PR Ltd
Trading Address
55 High Street, Marlow, Buckinghamshire, SL7 1BA
Telephone Number
Main Contact Name
Harriet Subramanian
Main Contact Email
