PR Account Executive
About Flourish PR
This year Flourish PR celebrates a decade in business, and we are looking to expand our office based agency team. Flourish PR is a creative PR & marketing communications agency based in Marlow, Buckinghamshire. Our offices are located on the High Street where we share a building with a like-minded creative business.
At Flourish we champion engagement and influence to deliver commercial benefits for our clients by making their brands the most important in their market. We foster a culture of collaboration and creativity so that our clients benefit from a team approach with sector expertise.
With a growing and varied client base we represent a number of business-to-business brands in the UK and abroad. We are a friendly bunch of experienced PR, brand, and marketing consultants - approachable enough for an SME to feel that we are not beyond their reach and strong enough to appeal to larger businesses.
Specialties: - Public Relations, Media Relations, Stakeholder Engagement, External & Internal Communications, Social Media, and Brand Communications.
The PR Account Executive role at Flourish PR will involve supporting the senior team in the day to day running of client accounts, working closely with clients and colleagues at all levels, along with media and therefore your personality will need to shine as will your ability to think on your feet.
PR Account Executive Role
PR activities
The PR Account Executive will be required to undertake (but not be restricted to) the following activities as part of their role.
- Writing - Writing for business communications, communicating effectively with PR clients, writing for the media (this could include articles, news releases, blogs, and case studies)
- Social media - Understanding when and which social media channel is appropriate and how it can be incorporated into a PR campaign. Using social media in a strategic and effective way for companies and brands
- Media liaison - Understanding how the media operates, dealing with day to day inquiries from the media, proactively pitching stories and/or products to the media, building relationships with the media (i.e., journalists), creating media lists, monitoring results, sending/receiving press selection products
- Deliver PR campaigns – Supporting the team in creating and planning new campaigns, working to deliver a strategy for a client or organisation
- Evaluate PR campaigns – Monitoring and evaluating the effectiveness of PR campaigns and measuring their impact
- Presentation - Planning, structuring, and delivering presentations internally and externally
- Research & data analysis – Conducting research for the team and/or clients and reporting key details
Workload management
The PR Account Executive will also be required to demonstrate workload management by undertaking the following activities.
- Time management - Planning, organising, and prioritising your workload to ensure deadlines and objectives for client work and agency requests are met
- Diary management – Ensuring email/online diaries are kept up to date
- Meetings – Arranging internal and external meetings, ensuring rooms are suitable and attendees needs are catered for
- Career development - Taking responsibility for personal learning and professional development
Working with people
The PR Account Executive will also be required to demonstrate the following in their ability to work with people.
- Professional relationships – Developing professional relationships with colleagues and stakeholders, effective listening and verbal/written communication
- Communicating with supervisors/mentors - Ensuring they are aware of work in progress and are briefed when any problems arise
- Team building - Working with teams to achieve goals and promote a motivated work environment
- Networking - Building a professional network of other PR professionals whilst maintaining a professional image
Quality standards
- Follow company and training provider procedures at all times
- Produce high quality work with attention to detail
- Maintain a positive company and personal image
- You may be required to work outside traditional office hours to meet the needs of clients
Skills and experience
- Excellent written and verbal communication skills
- Strong media relations and pitching skills
- Effective communicator at all levels
- Skilled in Microsoft Office packages and experienced in social media
- Creative
- Organised and able to manage own time
- Flexible and willing to learn
- Strong attention to detail
- Motivated and committed
- A ‘self-starter’ – someone who will use their initiative, be energetic and make the most of the opportunity
- Appreciates and understands the impact that decisions and actions have on the business
- Pro-active and responsive to requirements to clients and colleagues; a team player
- Experience in working within an agency an advantage, and preferably have B2B experience
Educational background
- Ideally degree educated or holding a recognised PR qualification, with demonstrable knowledge based learning from within a PR agency environment
- Minimum of 3 A Levels or equivalent is desirable
- GCSE A*- C in English or equivalent
- GCSE A* - C in Maths or equivalent
Salary & Benefits
● 20 days annual leave plus 8 bank holidays (9 in 2023)
● Training and development programme - our training programme uses a blend of internal and external training providers and will be tailored to suit your personalised personal development plan.
● A close-knit team who will support you in your new role at Flourish PR.
● A modern workplace with good transport links, freshly brewed coffee, and a surplus of baked goods.
● Fast paced but friendly and relaxed working environment.
● Company pension.
● Discounts to local gym membership and White Company.
Future Prospects:
We are keen for people to join Flourish PR who are looking to grow and develop in their role. Our agency is growing so there is plenty of opportunity to move into business development, social media and digital PR.
Working week
Monday to Friday 9:00am to 17:30pm
Wage
£22,000 to £28,000 per annum subject to experience
Company Name
Flourish PR Ltd
Place of Work
55 High Street, Marlow, Buckinghamshire, SL7 1BA
Telephone Number
01628 882610
Main Contact Name
Harriet Subramanian
Main Contact Email
