7 August

B2B tech brands – is future growth in the hands of communication strategies?

B2B tech brands – is future growth in the hands of communication strategies?

With a predicted 20% increase in the global market for cloud based security products (Gartner, 2016), this month we focus on the rise of cloud-based service providers on Flourish PR’s home turf and some of the communication pitfalls B2B tech brands can get into once that first stage of growth has been achieved. The Thames […]

30 May

Lovebombing: developing a daily process of engagement

Lovebombing: developing a daily process of engagement

Stronger connections benefit business.  From strategic alliances and sourcing investment to business growth and development, regular engagement with your target audiences will make a positive impact on your business.  When the heat is on at work and teams are under pressure this is an area which often gets pushed aside, so putting a system in […]

23 May

Is it B2B’s time to shine?

Is it B2B’s time to shine?

As we head towards June and the sun starts to promise the warmer days that lie ahead, the Flourish team have been mulling over the current state of play of all things PR, comms and marketing.  As hard and fast B2Bers, we have all worked through a time when consumer marketing led the way, from […]

14 February

Romancing Journalists – why relationships with journalists are so important in PR

Romancing Journalists – why relationships with journalists are so important in PR

A professional relationship with a journalist can be tricky to get right. Contacting them via the wrong social media platform, irrelevant content and a discourteous manner are just a few ways to make a long-lasting business relationship fail before it starts. However, it can be easy to get the magic between you just right. The […]