30 May

Lovebombing: developing a daily process of engagement

Lovebombing: developing a daily process of engagement

Stronger connections benefit business.  From strategic alliances and sourcing investment to business growth and development, regular engagement with your target audiences will make a positive impact on your business.  When the heat is on at work and teams are under pressure this is an area which often gets pushed aside, so putting a system in […]

14 February

Romancing Journalists – why relationships with journalists are so important in PR

Romancing Journalists – why relationships with journalists are so important in PR

A professional relationship with a journalist can be tricky to get right. Contacting them via the wrong social media platform, irrelevant content and a discourteous manner are just a few ways to make a long-lasting business relationship fail before it starts. However, it can be easy to get the magic between you just right. The […]

18 April

Five reasons your press releases aren’t getting any coverage 

Do you know that frustrating feeling? The one where you’ve won a new contract, you want to shout it from the rooftops, you go to the trouble of crafting a press release, sending it to the media and….. no, not a sniff of press coverage. And you wondered why you even bothered? Chances are that […]

14 April

Getting a big impact from a small PR budget

As experienced PR consultants, we’ve had the pleasure of working with companies ranging from start-ups to major corporates. The one thing they have in common is that they all want the best return on their money. Clearly that’s more challenging for a smaller company, but there are ways to make sure that even limited PR […]

13 April

Seven Top Tips on Choosing a PR Agency

Most of our PR consultants have, at one time or another, worked in-house, giving us an invaluable perspective into what it’s like working with an agency from the client side. This also means that we have a good insight into the business of choosing PR agencies and how best to go about it. If you […]